Josh Tapp 0:00
What's up everybody? Josh Tapp here again, and welcome back to the lucky entrepreneur podcast. So today is part two of my four part origin story. So I'm so excited to have you guys here today because today you're going to hear about my first massive failure. And I hope you're excited because it was a doozy. Okay, I learned a lot of lessons from it. So today I'm gonna be sharing some of those lessons I learned about how to properly market a business. I want to go back to where I was my first sign right I put up my first business where I towed the all of my junk to the Heather road, tried to sell it put up a sign that was a white sign with pencil stuff for sale, right? It was horrible marketing, but that translated over into some of my future business endeavors. So with that, let's kick right in. So after I had gone through high school and everything, I actually spent two years in Mexico and I did a service mission. There was one of the best things I've ever done. I went to some of the poor States and Mexico and help serve and bless other people's lives and it was a huge learning experience for me. I got A lot of leadership experiences I let other teams of people down there, learned how to do really, really found myself found found my entrepreneurial spirit and my managerial spirit and said, You know, I love people. I love managing people. I love leading people, and I love helping people become better. And that translated directly into what I did when I got home. So after two years of being in the heat and serving other people and just being so excited to get home because after two years of living in a in a basically a hut, it was pretty incredible to be to be home. So I get home back to the world of luxury and realized it is expensive to live in the United States. That really hit me like a rock because I didn't think it takes so much money to do that and go to college and everything. So anyways, I decided to go to college. I say, okay, I've learned how to study I could do this. I'm going to go to college. I'm going to become a business major. I know for a fact. I have that. entrepreneurial ability and I want to I want to figure out what am I my biggest strengths and my biggest weaknesses. So I go to college. And when I get to college, I say, Okay, what what areas do I understand about business? And I said, you know, I've got a pretty firm grasp of marketing, which you'll see why here in a minute. I said, Okay. I think I get marketing. And I'm like, honestly, entrepreneurial ism. I've been doing it a lot. And I spent a lot of time around them. Like, I don't think I need that, like the part I have no clue about, was the finance side. I said, Well, I don't know anything about how to run a business financially. And honestly, as a CEO, and I've done this multiple times, that has been one of the most, one of the biggest blessings I could say about having a degree in finance was just understanding how numbers work and understanding ROI and margins and everything and unit economics, all those pieces that really helped bless my businesses in the future. Because I took the time to to figure out what was my weakness was my largest weakness. If I could go back, I think I would have dual majored and done marketing as well, because the school I went to had an amazing marketing program probably would have learned more and helped me save a lot of money and learning how to market later on. But anyway, so while I'm in college, I say, Okay, I have to spend about so I was doing it for 15 to 20 credits per semester. And I said, Okay, I've got I've got to make sure that I still have time to be an entrepreneur because I don't want to just be that guy who goes to school to learn business and doesn't do business. So the I tried to find a business that would that would fit well with me. And that's, that's kind of where Manasa folks who comes wandering back into my life, okay, this is my dad and him and a few other millionaires I had lived around and, and grown up loving because they were such amazing people. They came to me, they saw that I had a fire, I was ready to go on to be an entrepreneur. They said join our network marketing company. I said, great, it looks awesome. I can make tons of money by going out and talking to people and you have been doing that for two years. I might as well keep doing it. And I joined the company. So first off, I have to say, I loved this company I still to this day love the stuff they put out their leadership material is spot on. And what they sold was I think they still sell this is leadership material and then financial material, like how to manage your finances. And two things I was very passionate about, right? I said, Okay, I am very excited about these things. So I can I can share this with people. So they started telling me Okay, let's, let's sit down. We're going to make out a list of 100 people. I said, perfect. I'm going to make a list of hundred people right now. So I made made a list of 100 people. And then Okay, now now you gotta make contact all these people. So I spent the next month contacting all those people, reaching out to them getting into conversations and then trying to weasel them into my business right. started learning how to share the quote unquote, plan, write the business plan with people and
I said to people, and I ended up building a mildly successful business in there and we were really starting to be seen by some of the top level people as one of the fastest growing organizations, and I had to sit down I had to say, Okay, what am I strengths? What am I good at when it comes to business? And when it came to this business, I said, Well, I do like talking to people, but I'm like I, to this day, do not know how to talk to you know, that mid level person, somebody like 40 years old, because I'm like, I don't, I don't relate with them. I have nothing in common with them. And they probably think I'm some dumb kid. And so I personally eliminated all those people off my list and said, Okay, I'm going to target people who I feel like I have clout with I have reputation with who I honestly like. What I've learned about myself is I feel like if I feel like I'm more advanced than them in any way, shape, or form, I can talk to them very easily. So I went to the easy people, right? I went to my bros from high school from birth, basically my best friends. I went to some of the people who were down in Mexico with me, all of them were around my age group. But what was fun about it is we built up a group of people. We had about 35 Over 40 of us who were actively selling the products, this business and I started to make money. And I was hanging out with my bros, I was pumped, and I'm like, Man, I'm going to win. So I started calling my shop, started telling people I'm like, if I keep on this path, I'm going to be a year from now, I'll be a millionaire. I started telling everybody that this is going to be a life lesson number one, don't call your shots, okay? I went out, did all those things. And then we went to our process was to basically go to the next guy, and then make him make a list and we contact people. But what happened is the three newest people that we had added on, didn't want to make a list. Never talk to us again. And now what happened is, are all of our lists dried up? And we're like, Okay, well, we probably could have done more things. And honestly, if you've ever done our marketing before, it's just about building a list. It's really it's not in my opinion, most of them aren't really scams. I just think the problem is people don't have the sales ability, and you're relying on human nature. And the problem is a lot of people aren't willing to do Do the work and they want you to just do the work for them so if you want to win an ever marketing I can tell you right now that people I've seen win are just a crazy passionate and are willing to talk to everyone and when they do that they win. And that's that's how we were starting to win was I was just talking to people I felt comfortable with built up our business but then what happened was the lower tier of people on our team were starting to miss out they weren't getting paid, but then I was getting paid up top because all the work everybody else was doing right. And we were starting to see some good things because some of the people that are making money but the problem was the second started drying up tier after tear of people just kept dropping out or they wouldn't even quit technically they just would stop coming to meetings and wanting to meet up and so it's like I think I'm just gonna pursue this I think an entire business within three months gone. I was down to two people. Okay, I I held on to this to people with their life because I said okay, like we cannot swing keep building Kept, kept saying, I've got this, I'm gonna, I'm going to just build a list of 100 people and do the next thing. And I started to realize something. I said, After six months of holding on to these two people, I haven't moved forward. Why is this really where I want to be? I had to reevaluate is this is this a true business that I wants to exceed that and for all the great things I learned in that business, I created a poor mentality along the lines of what it took to make money. I thought that it was hard to make money because in order to get $3,000 a month, I had to have 100 people in my group basically.
And other people would argue differently, but realistically, that's what it was, like quite a few people to to really be making some good money. And I went out and said, okay, where are my strengths? Again, coming back to that, what am I good at? What can I become good at and where are my weaknesses? And when I did that, I started to see Wow, I am not where I want to be right now. I want to be a business person, I want to help other people and everything. But I realized, I'm not really owning a business. I'm just running somebody else's. So I hope that helps you guys see, really kind of where I was I was, I was distraught. I was sitting there saying, Wow, like I failed. You know, how many of us have done that, where we evaluate where we're at? And we say, Man, I suck. I'm not good at this. I'm horrible. And I think some people who get an air marketing that's what happens to them is they come out with a very poor mentality themselves. But the reality is, maybe that just wasn't the right fit for you. Maybe that business wasn't really playing to your strengths. So with that, guys, I wanted to share that with you because I want you to know, when you fail like that, it's not the end of the world. So the next episode, I'm going to be going into some of my my redemption story, what happened next to me, how did I overcome that obstacle and many obstacles, really, I was starting to suffer with depression during those times because I felt like a total failure and I'm going to share with you how I do overcame those and how I started to pursue my next business, how college helped me in pursuing those other businesses. And, and really, you know, personally developing myself. So with that, guys go out there today and make your own luck. Do you ever feel overwhelmed by all of the software's and tools that call for your attention and for your money, but you never know which ones work well for your business. I personally have worked with over 100 companies and every single company has different tools that work well for them. But I found the few specific tools that work well for every business and I've made a resources page that you can access at the lucky entrepreneur.com slash resources. On that page, we've got trainings that will teach you how to use the tools effectively, what businesses they work best for, and then how to access them and get discounts on them all through our resources page. So if you'd like access to those resources, go to the lucky entrepreneur.com slash resources. Once again, that's the lucky entrepreneur.com slash resources.
Transcribed by https://otter.ai