050 - What is your "Title of Liberty" - With Josh Tapp

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Josh Tapp 0:00
What's up everybody? Josh Tapp here again, and welcome back to the lucky Titan podcast. So today I'm going to be doing something a little bit unorthodox. So when I first started the podcast, I talked about how I was going to share my journey along the way. But we actually ran into something I had too many people wanting to come on the show, which is a great problem to have.
But when I started having that happen, I kind of had to read, I guess, redirect where I was going with the podcast. And now that we've kind of been able to schedule it out, we've been able to say no to some people and say yes to others, it started to become on I've tried to free it up so I can start sharing a little bit more about my thoughts. And you know, what's been happening with our journey and where it's been, I think four or five months now since we started the podcast, I just wanted to share some of the wins we've been having, but some of the lessons that we've learned along the way. So the very first thing I just wanted to share with everybody and first off to thank all of you for being willing to listen and and sharing with us and you've probably already joined us in the tribe of Titans. And that's just It's been a really incredible experience, we've seen a lot of growth coming from those. I've seen a lot of amazing things happening in our business because of that. So if you listen to the first origin episodes that that we recorded, I was sharing a little bit about how we had just failed in business for another time. And, you know, we had decided it was time to pivot. So we completely pivoted over to the lucky Titan brand. And doing so has been an incredible journey and has actually completely made our business blow up. It's been super cool to see all the people start to rally around us and this incredible brand that we've been able to build. So I want to share First, the reason why this worked so well. This is something that everybody talks about in the marketing space, but nobody's really willing to do because everybody's out to try and figure out how to, to get their products out there and they try to go too quickly into the sales process. But what I was taught by Russell Brunson, Steve Sims, one of these guys that I follow who I've met, been really coaching me along this path is that They've sat me down and said, Josh, you need to create a platform that you can stand on a platform, which really just represents a brand, right? a brand that you can stand on. Having this brand really changes everything because it allows you to structure your entire business around, really a movement or emotion, write something that's going to rally people together. There's a story that I love. It's about a captain in the Americas back in, you know, the couple thousand years ago, but when when there was an enemy army coming to attack them and nobody was willing to fight, he actually stood up, ripped his coat and made a banner which he called the title of liberty. And on that he wrote, what he was most really what he stood for. And then he went from village to village waving this banner and inviting people to come and share with him or join with him and fighting this army that was coming to fight them. So doing that they ended up getting a huge army and end up winning the battle. So That's a war story. But when it comes to today, today's day and age, you know, there's people always feel like there's this huge army coming. Everybody's feeling like man, I, I can't overcome this obstacle, it's so hard. And they're just waiting for somebody to come waving that banner and say, Come join us join in this movement, right? So when we first started doing this, I said, Okay, if I can, I can plant my flag, right, I'm gonna rip my coat put on what I really, truly believe in. And that's when we started the podcast, right? The podcast what we started waving around in front of other people. But then we had to start going to other villages, right, going to other villages and saying, Hey, this is what we're doing. Because it wasn't about me. You know, just coming up with an audience out of thin air. It was about getting in front of other audiences of people who are going to be our quote, unquote, ideal customer. I mean, you if you go back to the story of the captain, he wouldn't run to enemy villages or waving that flag or he'd be shot right. So he went to allied villages, people who had the same vision, the same purpose that he did, and sort of waiting The flag. So what we've started to do, and this is what has been making everything blow up, is we started to go to these other audiences of people who are quote, unquote, I guess other villages, people who really resonate with our message. And all I had to do is start waving the flag. So what we did, we started calling in guests who I knew had our ideal customers in their audience. And they allowed me to come on their show, if I brought them on my show. So we did what's called a review swap, or excuse me, a show swap. And I would go over to their show, you know, come on, do my spiel, share about really what we stand for. And doing that within two months, we shot from zero followers, to over 500 people who are in our private community, that tribe of Titans in two months, okay. And from that, we've been able to leverage that into monetization, monetizing everything, but I'm going to go into that later. But I want to focus a little bit more on this, this platform, right, getting that initial platform so you can get that watch and get yourself taking off as quickly as possible. You know, a lot of you have been listening for many months now and seeing all the different people we brought on and a lot of them talk about, you know, how they've been able to leverage and grow and rally people to their cause by overcoming, you know, entrepreneurial anxiety or imposter syndrome, or, you know, they've given us tactics and tricks to be able to scale and grow. But it all comes down to one thing, where are you most comfortable, the human mind and the human body all we want to do is take the path of least resistance, hence why I have a dead body right now. Right? We take that, that path of least resistance for working out we take it for, you know, wanting to,
you know, build a business or whatever if, for example, like I have a guitar, right? I love playing the guitar. I never played it just sits in my closet. But what we do is we put what is we make it the path of least resistance resistance by putting the guitar out so I can see it, and then I'll pick it up and play it all the time because it's just sitting there. It's there's no resistance, I can just grab it. Start playing you Even just putting it in the closet has kept me from playing it for months. So that concept is something that we have to start instigating in our own lives when it comes to building a platform. I mean, a lot of people get bogged down in the fact that, you know, starting a podcast or doing a YouTube channel, it's really daunting. It's scary. I mean, putting yourself out there is pretty hard. I mean, you listen to me, I ramble. I talk really fast. And a lot of times I might lose customers and people because of that. But I'm also getting a really core group of people who trust me and they love me because of because of my transparency because of my weaknesses. They know I'm human, right? I'm not here to say I'm this guy sitting on a throne, you know, 10 miles above you. I'm saying, I'm in the trenches with you. Let's do this together. But how do you choose that platform? How do you choose a platform that works well for you, and where do you start? So I like to prescribe to the to the teachings of Russell Brunson on this one. Russell Brunson. If you don't know who he is one of the top marketers in the world. I mentioned him all the time because he's one of the top people I listen to But Russell talks about if you want to choose a platform, choose where you're most you're most comfortable, right? The path of least resistance. So he says, Are you comfortable on video? If you are make a YouTube channel or a Facebook group or whatever you want to do. The best thing about video, you can multipurpose it you can put it everywhere, right? Second is are you more comfortable hiding, you don't want to you don't want to be seen on camera, but you're okay, just doing voice right. So that's what a podcast is so applicable, make a podcast. or third if you say I'm not comfortable with either of those things, but I can write my beliefs down. I can write my values down, start doing that make a blog, or just make a Facebook group and you just make the posts you don't even have to do a video if you don't want to. But doing those things, choosing one of those three, it's not about Okay, now I've got all of a sudden be like 10,000 things start with just doing one a week. It's something that if every single Monday, for example, you'll sit down you'll take maybe four at the beginning it takes you two hours to make a good piece of content. You can write something you believe or if it's a if it's a podcast, Write something you believe, right? So if you can take that and leverage that to correctly, you know, build one of these, these audiences, you'll start to see people will start to rally to you because you now have a skill. And as you start doing it, you'll get more and more comfortable. I mean, for example, I'm on video now, I hated being on video because I was too worried about how quirky I was. But you know what, I have quirks. That's just how it is, right? So now it's become I don't even care because I'm constantly on camera. I'm constantly talking with people or on a podcast or writing or what have you. And I'm way more excited about getting on camera because it doesn't take me five hours to write it. I can just knock this out. You know, what I'm talking to you guys about right now is like 50 pages worth of content. But I'm doing it within a few minutes on this podcast and on this video if you're watching the video. But so that's how you build out one of those, you know, you build out a platform that you can stand on. It's waving that title of liberty, right. So one last thing. If you're saying oh man, but the technology is killing me, there's always places you can go if you want to start up, first off if you want Start Facebook group Google how to start a Facebook group, you can literally build it in five minutes or less. Even if you don't have anybody following you, it's a good thing to start building content putting into somewhere like like Facebook, for example, or a blog or whatever you want to do, just so that you have it, right. But then if you want to build a podcast, there's a course called free podcast course by john Lee Dumas, one of the top podcasters in the world, which was awesome. I got to interview him, and he sat down to our part of business, which was so cool. But anyways, that was, you know, humblebrag, right. Um, but having having that course they're available to you, you can literally within a day, you could put up a podcast, I mean, I'm not even talking in like 24 hours. It's like within two, three hours, you get a podcast up and going. It's free. Okay, Facebook groups are free, podcasts are free. The last thing and I wish I had a better resource for this one, but just google how to start a YouTube channel, because if you have YouTube and it's tied to an email account, you actually already have a YouTube channel. So it's very straightforward, very simple to build that one out. That one, I think takes a little bit more. I mean, YouTube in general is a little bit more complicated. So you might want to look up, no free to free youtube channel course or something, I'm sure there's free youtube videos on how to build a YouTube channel. But that's really where you should start. build one of those platforms. No matter where you're at in life. It's great to do this because it allows you to start censoring your thoughts, and aligning with your values and your purpose and your mission. Because a lot of us are just kind of cruising through life and even if you're not going to make a business, this will help you become that person that you want to become become the best version of yourself.
So everybody, thank you so much for listening to this episode, and I will catch you later. The number one needle mover in my business is joint venture partnerships, growing a following can be time consuming and frustrating. For that reason, we created the tribe of Titans, the world's first joint venture matching platform. Using this free platform you can find guests for a podcast, YouTube channel or Facebook group, or you can promote your brand product or service in one simple place. You can create your free account as tribe dot the lucky Titan dot com. Once again that's tribe dot the lucky titan.com
Transcribed by https://otter.ai

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