Josh Tapp 0:01
What is up everybody? Josh Tapp here again and welcome back to the lucky tide podcast today we have Hernan Sias with us and Hernan is here to talk with us about the power of podcasting, which you all know is something that's very near and dear to my heart very important to me. And so Aaron on tell us one thing about yourself that most people don't know. So most people don't know that growing up. My parents lost their work in the home, say like late 80s, early 90s. We went homeless for a while. So we were born in LA, transplanted to San Diego went homeless and then decided to rebuild our home here in San Diego is awesome. See, and that's pretty cool that you're able to overcome that. I mean, there's a story that I absolutely love. It's about there was a doctor and his brother was in prison and they asked them, they asked both of them I said, hey, why so like, why are you a doctor? And he's like, Well, you know, I had a really rough childhood, you know, homeless or what have you. They went to the brother in prison, asked him the same question and he
Hernan Sias 1:00
Like, I grew up on the wrong side of the tracks, my life was hard. That's why I'm in prison. So they had the same reasoning but different perspective man perspective, right? It's what you do with the situation that's presented in front of you every everything has a yin and yang a positive and a negative, you get to decide what, when when something's presented to you, it's either a problem or an opportunity and how you look at it is the big difference. Yeah, huge value. I love that. Well, why not? Let's let's get into the power of podcasts. And it's why you're here. I love the fact that you're all about like you wrote when I first said talk to you said, if you're a business, you should have had a podcast yesterday. 100% but here's the here's the plain and simple when when I got into podcasting, it was because, you know, my I was I was getting my real estate coaching certification. My mentor said you got to start a podcast, but on the same time I met Gary will not meet but you know, content met Gary Vee and he was saying the same thing. And you know, I didn't understand but once I started doing it, I realized the power of
podcasting. You know, in sales, prospecting is the one thing that you have to do on a regular basis that most salespeople hate to do. Because you have to filter through all the nose, you know, we don't want to wake up in the morning, get the door slammed in your face or the phone hung up on us. So we you know, and as somebody who's been sold to, we don't really want to give that sales rep five minutes of our time. But what I found with podcasting is they won't give me five minutes of their time on the sales call, but they'll give me 45 minutes on their time on a podcast. And so this podcasting thing has turned into one of the greatest prospecting tools I have ever come across. I went from a network that's this big to a network that's this big, simply by turning on the mic and sharing people's stories.
Josh Tapp 2:41
I love that I had the exact same experience. It's one of the best ways to generate leads, but also generate, like you said, a network of people who all of them have an audience like 99% of time, if they come on your show. They've got a business that's really thriving. So let's talk through a little bit about your methodology and how you tell people to get started. What are the first steps they should be doing?
Hernan Sias 3:02
Yeah, absolutely. So one of the biggest hurdles that I get when I when I talk to people about podcasting is well, there's there's two really, one is I don't have money to invest in my, you know, in the podcast and the two is I don't know what to say I'm not 100% comfortable behind being behind the camera. So you know, doing this podcasting thing we've developed through our own trial and error, really, a system that is super easy to use. So I noticed you're using zoom, right, I used to be a zoom guy. Now I know when we're done with this, you're going to download the video, you're going to download the audio file, the audio file is not in mp3 format, you have to convert it to an mp3 format, add the intro and the outro let's post production sucks, right, the work that is involved in podcasting exists. You know, it's not the easy button. There's no such thing as an easy button. It still requires work. But we went in try to simplify the process. We use a platform now called stream yard. So I don't know if you've heard of stream yard, but stream yard allows us to do a video chat. Just like We're doing with zoom, however, we also livestream it to five different platforms. We're on Facebook, YouTube, LinkedIn, Instagram, Twitter and Twitch. Right. And so we're live to all these platforms. on my show. When I hit the start button, I give a little hook, I hit a button, and then it plays my video intro. And then during the show, we do segments so that way we can you know, you, you break up the content that you're talking about on your show. Those are all video segments that come in with audio. The end of the show is done, we hit the outro button, the outro plays, and we're set. All the editing is done live during the show so that when I hit and broadcast and I download the video, it's completely done. There is no post production that I have to go through. Granted, I'm not producing something that is scripted, right? It's very conversational. So perfect is the enemy of done in my mentality. So there's no such thing as a perfect episode, but we finished them. And so it minimizes the post production I download the mp3 file I uploaded to my hosting service and boom You're on Stitcher, Spotify, iTunes, all that stuff. You're on YouTube, there's all that stuff already posted. It just takes the post production and shrinks it to this much. So, you know, we help people get that stuff started and you can literally start a podcast for zero dollars. You don't need any fancy equipment, you got your laptop or your computer, you got your cell phone even, and you're ready to go. You're ready to rock and roll.
Josh Tapp 5:27
See, I love that I've actually been I had like five different people tell me to go stream yard so you know by the mouth of two to three witnesses, man, you got to do it.
Hernan Sias 5:35
You have to, you know what it is? It's time saving, right? You only know what you know. You've seen people use zoom and it's pretty simple. I was watching Gary Vee do tea with Gary Vee at the when COVID first hit when he couldn't go anywhere. And I was watching them do a video. You know his video thing and I was like his platform looks cool. He's got it branded all over and how did you do that? A little bit of a Google search. I bumped into it. There's I haven't looked back. It's just change the way we do and operate our show. And we've been doing I mean, we're literally going to record Episode 492 today. So you know, half 1000 episodes, you know, 500 episodes close to and we've we've gone from audio only to adding video to using zoom to now using stream yard and it's just, you know, a progression. So why if you're going to start a podcast, start with, you know, trying to figure it out yourself when I can just show you the shortcuts and get you to a position where all you have to worry about is producing the content, the rest,
we can help you handle it easy.
Josh Tapp 6:32
That is awesome. See, and I love that because what you're talking about is you're limiting the barriers to entry, right? And what most people don't realize is you can watch a podcast in about two hours. You don't even need it. I mean, you could literally go on to Fiverr right? Have them build you a logo takes cost like $10 right to get to get a logo done. You've got that piece done, you can like you said, you know figure out some sort of hosting platform like one of the ones that we use is called anchor IP. There's a great one because it takes care of all that for Write it does all the hosting it distributes it everywhere. It's free, right? There's a lot of amazing platforms like that out there to to get launched. So I love the fact that you guys are taking people and saying hey, like this is how you start, but how do they monetize that podcast? How do they make it actually worthwhile? Because most people when they start, they're like, Okay, I've got to get sponsorships, or your sponsorships guy. Are you anti sponsorships?
Hernan Sias 7:23
I'm definitely a sponsorships guy. They here's the thing, though, when it comes to podcasting, I feel that sponsorships are the best way to go. They're also what I consider the holy grail of podcasting, they're not the easiest to come by. You really have to define who your audiences what niche you're in, you know, who you're serving. And then if you can clearly define that then you can approach a sponsor and say, This is my niche audience. These are my demographics, these are the you know how many downloads I get, and then you can you can definitely do the sponsorship. They're the best though once you have them and people you know, are enjoying the show and you're building your audience and your sponsors are happy. that's easiest money that you can get to it's just Difficult to do up front. Things like anchor FM have monetization strategies built right into them. So you can literally host for free and make some money now we're not talking, you know,
thousands of dollars a month or anything when you first start,
but it's because yeah, but it's because you don't have an audience right? And if you have a business, you do have an audience you probably have an email list of some sort. You know, in by the way, we all have an email list it's right here in our cell phones. So you know you have a Google you have a yahoo you have a whatever it is download your contacts, that's your first set of email list. That's your initial audience. Those people know you but you want to get them to become loyal listeners and then you want to get them to become raving fans. You know if you can get somebody to become a raving fan, let's think about this. All you really need is like 1000 raving fans, these are this will be 1000 people who love what you do right know like and trust you they're waiting for you to put out the next product. Let's say you put out something as simple as I don't know t shirt you make like 10 bucks off it be of 1000 people that are waiting to Your next product that's $10,000 a month. Right? So the key is to build your audience. And most people don't understand what that means. It means you start from zero where everybody starts and you build, you gradually build, you can't start a podcast and expect to have a million downloads in the first week. You start with one probably mom like we did, right. And you know, when we first started, mom was the first one who listened on a regular basis. But as you engage with people on your social media pages, as you take your long form podcast, you chop it up into small pieces, you repurpose it, you engage with people in your niche use you live in the comments, you live in the DMS, you engage with those people, you start to build that audience and build that following you interview people, guess what those become part of your network, you continue to engage with those people, they become listeners, they become people who talk about your show. And before you know it, you have an audience and you can begin that monetization strategy.
Josh Tapp 9:56
I love that because a lot of the problems that people have when First start and that's honestly stream yard is kind of solving that for people, right? Growing a listener base is pretty tough. But you've already got Facebook friends, you probably already have a LinkedIn profile with friends or connections or even a call and your contacts in your phone. That's genius. That's a great place to start for a lot of people. Yeah, most people are probably like, Oh, I have 5000 people at the top of my head I can be promoted to and see I don't think a lot of people think about that because they're scared to be seen by people. But the reality is if you start posting things out there, you're going to pretty quickly see that people are just going to be happy you're doing something and those who are not have a zero tolerance policy. If they start bashing you, they're gone.
Hernan Sias 10:37
It's it's pretty easy it especially with technology and social media. I mean, you can literally block someone and that's it, they disappear off the face of the earth, at least in your world, right in your so that's not a bad thing. That's actually kind of a good thing. And and you know, Gary Vee talks about that too. By the way, if somebody is bashing, you have a little bit of empathy, they're probably going through some time, plus they took the time to consume your content. So Even though they're bashing you, they've actually helped you out by listening and heading to your downloads and bringing people awareness and other people are gonna listen to your show. And they may or may not agree with them. But guess what? That's exposure, right? That's, that's, you know, something that you want to want to pay attention to. The other thing people worry about is what to say, what do we talk about, right? Well, let's go back to the email. If you're in business, chances are in your business, people are asking you things on a regular basis. If you're a real estate agent, people are asking you about the market. If you're an insurance agent, they're asking you about certain coverages. Well, you can easily and you will respond to that email. But that response is also a content piece. This is where you can hop on your Instagram or you hop on your podcast, you're like, hey, so I had a question and it was bah, bah, bah. And this is how we can take care of it right? That is a valuable piece of content. Literally, someone's asking you for an answer. And because they're asking you, it means that they don't know the answer. Chances are other people in your sphere, don't know the answer either. Those are great pieces of content that you can use to To create your show, and there's nothing that says you have to do a 3045 minute two hour podcast, you can do a 10 minute segment, you can do a five minute segment. These are just pieces of content that you're putting out on a regular basis to stay in front of the people that know like and trust you.
Josh Tapp 12:13
Right? See, and I love that because what you're talking about there is, is meeting the needs of the customer, right? Because a lot of people you know, that's one of the biggest questions people have and they come to us as well. How do you engage your audience? How do you get people to actually buy from you those raving fans like you talked about? And it's exactly that it's if somebody asked the question answer it, don't dabble around, right? Go on there and say I am answering the question from XYZ, right? state their name tag them in the post and I mean, it's it's pretty awesome when you see that the response rate of those sort of posts as well
Hernan Sias 12:46
as habits of people that people have on on social media, right, so you're promoting your podcast, which means you want people to come back and look at your stuff. That's that's this. You want people to notice who you are and your brand. So when you're on social media, use Instagram, for example, when you click on the stories, you if you're like 98% of the population, you look at the story and you tap and tap, and you tap and you keep going to the next story. Well, I encourage my, my listeners never pass up a story without leaving a comment. And here's the reason why. I mean, number one, when somebody posts something, when somebody shares something, they're doing it because they want other people to see it and engage with them. Right? That's the whole purpose. So if you see somebody take a picture of food, for example, and you're like, Oh, that looks good. Literally, you're thinking that typing. That looks good, send it, what's going to happen, they're going to see that that message was sent to them and they're going to reply back, they might give it a heart, they might say give you a thumbs up or whatever, they might even engage with you and a little bit of conversation, some dialogue. But what's really happening there, those social media networks want one thing they want you to stay on that platform as long as possible. And when they see that you and that other person have engaged in a conversation. The algorithms love that stuff. They're saying they're gonna say Okay, look, these two obviously like to communicate to each other. Let's show this person more of this person's content. And that that is the power of engagement, but it takes a little bit of effort. Don't leave a story without leaving a comment. Don't scroll through a post and just give it a like, leave a comment. The more you engage with the people in your network, the more they're going to see your stuff. And the more they're going to come back and watch you or your your podcast
and share your your content, that sort of stuff.
Josh Tapp 14:25
See, and that's that is gold. I mean, a lot of people think it takes a lot of time, but what you're even talking about is that looks delicious, right? Things like that are just, it's crazy. I mean, and you can do that in 15 minutes a day. We call it toilet time, right? A lot of people you're like Actually, that's time you're never gonna get back might as well be on your phone versus reading the comments. It's kind of gross, but
Hernan Sias 14:45
it's gross. But you know what a lot of people do it doesn't mean it doesn't matter. It is what it is right? It is a fact. It's the fact right. It used to be you'd go to the john and what and read a magazine right that they used to have magazines in there just as gross if I if not grosser because you're touching Other people's stuff, at least on your phone. It's your phone. Right?
Josh Tapp 15:04
It's only your germs, right?
Hernan Sias 15:05
Yeah, exactly. It's not as
Josh Tapp 15:07
Coronavirus time so we I mean, we can talk about that openly right?
Unknown Speaker 15:10
Yeah, it's opened up a lot of a lot of things right as well as closed a lot of things,
Josh Tapp 15:14
right. Yes. And and I do love that because it means the Tony Robbins concept of net time, no extra time. And those are sort of things you can be doing that they always have a return always. Mm hmm. So I do love that.
Hernan Sias 15:30
It's not like you're not on social media.
Josh Tapp 15:31
Right. You're on there is already there anyway.
Hernan Sias 15:33
Yeah. might as well use the time that you're there in a productive way.
Josh Tapp 15:37
Right. Be a producer, not a consumer. That's the number one thing. Exactly. I want to ask you. These are times about up here. What is one place people can connect with you? right because you've provided us awesome, amazing guy. I know a lot of people are saying I just want to go see his stuff. So where can people connect with you?
Hernan Sias 15:52
Absolutely. So our website is business bros.bi z. Right there you will be able to join the business bros network. Be part of our email list. Just like I've been preaching, right, but at the same time you can, there's links to all the social media platforms as well as our YouTube. So you guys can check that out, check out the way the show's produced, I can help you produce a very similar professional looking show for almost zero dollars. It'll cost you about 25 bucks a month or so to do it that professionally. But you know, without the branding, zero bucks a month. And then if you ever want to have any questions, or you want to consume any of our content at business bros, pod is our handle on every platform.
Josh Tapp 16:29
That is awesome. Well, I will put all of those links in the show notes. And then can you give us one last final piece of guidance if you could sum up everything we talked about today and say, I just want this one thing to stick with with the audience here. What would you say?
Hernan Sias 16:44
start a podcast yesterday. You need to be online. You need to be in front of people and tell them what it is you do doesn't matter if you're in business trying to create a brand. If you're not getting in front of people and telling them what it is you do, you're doing not only yourself a disservice but you doing a disservice to your customers.
Josh Tapp 17:02
I love that star podcast. If you haven't done it already, go do it. There's probably a threat right now who are like I'm gonna do it. Let's just do it. pull the plug.
Hernan Sias 17:10
That's it. That's it. Let's
Unknown Speaker 17:12
Josh Tapp 17:13
I love our novel. Thanks a ton for coming on the show today and we'll talk to you soon.
Unknown Speaker 17:17
Thanks for having me.
Transcribed by https://otter.ai