080 - Democratizing AI To Grow Your Business In A Challenging Climate With Jerry Abiog



About Jerry

Jerry Abiog is a Co-Founder and CMO of Standard Insights - an AI as a Service growth marketing platform that enables businesses to execute data-driven omni-channel campaigns.
This helps them target the right person with the right product/service, at the right time. We empower businesses to become competitive in a data-driven world with marketing precision.
Typical results that our clients can see:
• 5-20% improvement in sales
• 10-25% increase in average order value
• 10-15% reduction in customer churn
Prior to co-founding Standard Insights, Jerry had a consultancy that helped SaaS companies with sales and marketing initiatives. Some of his clients had successful exits.
One of his old clients was an AI start-up that failed miserably. He learned two things at that time: customers want an easy to use platform and that there was an explosive growth that was likely to occur with AI-powered business applications. Now, according to some estimates, the AI market is projected to grow to $390 billion by 2025.
‘Success is stumbling from failure to failure with no loss of enthusiasm.’ Winston Churchill
Standard Insights was born from lessons learned from past failures. Through serendipitous events, an AI-powered start-up was formed where the co-founders have strong experience in: digital marketing, sales, statistics, and computer science.
Our mission – to be the global Standard on how successful businesses prioritize and execute their customer engagement from Insights gleaned from their data.
Outside of work, Jerry is a fitness enthusiast. He participates in jiu-jitsu, boxing, running, swimming, and various other exercise activities that his ‘old-man’ body can handle. Also, he likes spending time with his better half and their 3 dogs.


Show Notes

Josh Tapp 0:03
What's up everybody? Josh Tapp here again, and welcome back to the lucky Titan podcast. And today we have Jerry Abiog on the mic. Jerry's the founder of standard insights. And we're here today to talk about how the democratization of AI can help you grow your business and today's challenging climate. So Jerry, say what's up and let us know one interesting thing about yourself that most people don't know.
Jerry Abiog 0:24
Hey, Josh, thanks for having me. Glad to be here. And just one thing that people don't know about co founding a startup, this wasn't planned. It kind of happened by accident, if you will.
Josh Tapp 0:38
The Accidental entrepreneur, that's all
Jerry Abiog 0:40
Yeah, I did not I did not answer an ad on LinkedIn or monster. You know, start co finding startup needed. So it all kind of happened by accident.
Josh Tapp 0:52
Yeah. You know, it's funny. There's actually sites nowadays where people will go on and search for partners. I've always found that really funny because I have too many people who want to share in my business ventures right? And then you're like, Okay, pick the right people for this. So Jerry, let's let's hop right in, you know, you and I, we talked about this beforehand. But the whole point of our podcast is to talk about what's working right now. So that people aren't you know, we're kind of cutting through the fluff and getting right to the meat. So give us a little background on what you're doing. And let's get into the meat.
Jerry Abiog 1:24
Yeah, no problem. So, a bit about my background, I've got 25 years sales and marketing experience. But nine years ago, I left the corporate world, started my own business, helping software companies with sales and marketing initiatives. And so along the way, you know, the old saying is you learn from your failures. And during this time when I had my own business, I've had some great clients with successful exits. But the one client that was a total failure, a total bomb, was an AI startup. So this happened about four years ago, worked for an AI startup. It failed. We even had a million dollars worth of funding and not one customer to show for it. But as they say you learn from your failures and two things I learned at that time. Number one, that regardless of what software that you are selling, your potential customers want something that is easy, simple to use, and that will solve their business problem. In number two, there was something bubbling beneath the surface with regards to AI driven applications. And now, some studies indicate that In short, four or five years, it's going to be close to a $400 billion industry. So during this time when the startup I was working with for was imploding. I, through serendipitous events, met my future co founder, he was visiting from India to Atlanta, he used to live here, and you work for a fortune 50 fortune 50 company as a technological architect, over a few beers, meeting through mutual friends, he pitched me this idea thought it had enough legs to warrant taking a deep look into it. And the reason I know this, well, I learned from my previous past experience from the other startup that failed. So I took this idea flew from Atlanta to Denver at the App Store retail, came back to Atlanta week later, had my head couple beta clients, and standard insights was often running two years ago. So it kind of happened by accident. But if not, for the lessons learned from the past startup failure would have gotten here today.
Josh Tapp 3:35
That's awesome. Well, so I do want to delve further into that, because like you talked about, you know, the first one was a failure, which, you know, we've all done it, you know, how many times Right, right, what what was the game changing difference between the last company and this one? Now, you know, standard insights, why is student centered insights succeeding at such a higher level than, than your previous company?
Jerry Abiog 3:56
Yeah, easy. We focus on our customers. The messaging the platform is all focused on our customers or potential customers. The last platform I work with for it was more tooting our own horn. Yeah, no regards to what the customer wanted or needed.
Josh Tapp 4:16
That's awesome. Yeah, I do know that even in our business has been that same thing. You know, it's, I think we all know it needs to be about the customer what but what people don't think about is that it's it needs to be about the customers and their their fears, but also their, their desires, and a lot of people they try to put themselves in the position of the power, right, we're right or, you know, I guess I don't even know how to say it. But you know, we're the people who you should be looking to, but you're saying, hey, let's let's get down on their level, put ourselves in their shoes, and we'll see the results happen. So I do it.
Jerry Abiog 4:47
Yeah, it's kind of easy, hard. Yeah, it's an easy concept, but it's kind of hard to, to implement, right. But, you know, on the flip side, we're all humans. And it's like, hey, Having a baby you want your babies like it's the best baby in the world, the best looking baby in the world. It may not always be that way. Right? Your kids the best in the world. But yeah, it's hard. It's going against human nature to sometimes think about others ahead of yourself is basically what it amounted to
Josh Tapp 5:19
less. Because you're so excited about what you're doing. I think a lot of us are into that problem right now. It's so amazing. I just want to brag about it.
Jerry Abiog 5:26
Yeah, exactly. So maybe you pull the throttle back. Ask the customers the relevant questions, and how you could solve their problems or challenges. And then slowly but surely, kind of, you know, reel them in on how your best bells and whistles can help them out.
Josh Tapp 5:44
Yeah, well, I mean, let's let's kind of move the conversation that direction because I know like with you, you know, we talked about this beforehand. But you know, AI is one of those things I think a lot of people just don't really understand and it seems like this big, complex, ridiculous thing. And what you're talking about is I can't say the word democratizing
Jerry Abiog 6:03
democratization. It's a little tongue twister there. Yeah. But in essence in a real high level definition, AI is getting a computer to think and act like a human. And everyone has seen it. The two big companies that are doing it right now are Amazon and Netflix, you know, Amazon, Amazon with their, with their product recommendations and Netflix with their movie recommendations. So they just basically look at, hey, people like Josh watch, you know, who had similar movie watching patterns may like these movies. So that's an essence just real high level what our platform can do. It's taken it from the big guys, the Amazons, the Netflix. And now you can apply those same principles to to small, medium or enterprise level businesses. It does it's not relegated to the big fortune 500 companies anymore. It's not relegated to whoever can afford IBM Watson Now, the everyday guy or gal that has a business that wants to grow and become data driven, we, we can help them with that.
Josh Tapp 7:09
That's awesome. Well, because I know a lot of people who listen to our show, you know, they've they started a business, you know, that bootstrapped themselves, they might have grown. It's like a million a year, for example, with just them or maybe one or two other people. And so they're saying, Yeah, how do I step it up to the next level? And one of the things that intrigued me about bringing you on our show was talking about, you know, really AI can can be introduced at an earlier stage than most people would would imagine. So for a lot of people who are kind of in that newer stage, you know, less than a million dollars in revenue, what would you tell them is the first step towards AI that they should be taking?
Jerry Abiog 7:42
Yeah, the first step so businesses typically want two things. Number one is new business, or new customers. And the second part is to keep those customers repetitively. So we focus on the latter part driving repeat business from your existing customer base. Now, as long as you have a minimum customer base of at least Say 250 people, you can start to use AI and a platform like ours. It's all about relevant customer engagement and the three principles that we look at and Josh, every company or any software company or consultant or come to you and say, Hey, we're going to help you drive sales improve efficiencies, we're no different. But we go, we peel back the onion, if you will. And we talked about earlier about the customer. So one thing is three principles we abide by is, number one is the customer experience. Number two, is preventing customer indecision. And number three, is telling your customers what to do next. So whether you're an online business restaurant, in financial services, and you've got at least a minimum of customer base of 200 200 Plus, you need to really focus on them, improving their customer engagement. To drive continued growth at the same time, obviously driving your business but it has to be both you know, dual strategy driving repeat business, the old 8020 rule from your existing customer base at the same time, bring new business new customers in.
Josh Tapp 9:16
Yeah, that's awesome. Well, and so when they're trying to NCAA, this I mean, what's what's the reason why they would want to use this AI? I mean, I know there's there's certain results. I do have a lot of people like, yeah, I'll get to that kind of thing eventually. But what's kind of the immediate result that happens when you start? Um, you said, if you have 200 customers, what kind of results can you get with 200 customers?
Jerry Abiog 9:37
Yeah, so it's, it's all about competing. And in all, it's all about beating your competitors. So let's take for example, two restaurants and say, let's say they both have 200 customers, and that's a small mom and pop restaurant up the street from you. You got restaurant number one that has no customer engagement, they have no idea what those 200 customers are ordering. All they know is that they have 200 customers, right? That that are in it, you know, in their books, you know, restaurant B, who's, you know, more proactive in forward thinking, Okay, they've got 200 customers, but they know what each of those 200 customers are likely to order, and they prioritize and execute on it. I'll give an example. So I like hot wings. And like beer, so I tend to drink the pilsners and loggers. Maybe Josh likes mild wings and the heavier IPAs. So now what's the smart restaurant to do? Assuming everything's equal with 200 customers, so maybe they sent me a text or an email saying, Hey, we have a hot one special or you know light beer special, they sent Josh, maybe an IPA, or, you know, mild wings. So, yeah, just chicken wings and beer. But using AI, restaurant B, knows what Josh and Jerry are predicted to order. And when you have that dialed in, your revenues will increase more so than the, the restaurant that's doing nothing, and just, you know, not even engaging with your turn 200 customers, so it's being relevant at the right point in time that will get your customers to buy.
Josh Tapp 11:38
See, and I love that because, you know, as a marketer, I started out in the Facebook ad space and, and, you know, we see as marketers kind of the, I guess the consumer end, right AI, right. So we see, okay, I can use audience insights for Facebook, or I can use Google keyword research or what have you. And those sort of things are I mean, they're great for For getting started, but I've even found when we layered in. So we use clickfunnels action etics subscription, which is it tracks kind of what they're doing it's basic, basic AI. But what it'll do is it allows us to start segmenting our audience better. And we can make better offers. And it's crazy. I mean, you'll see a 10 to 20% increase in sales, just by implementing a little thing like that.
Jerry Abiog 12:22
It's just crazy. And you're right. It's basic AI. And that's it. But at the end of the day, you've got to actually do it, you've actually got to put words into action thoughts into action. And if you're not doing that, and if you're, you know, data is just living in the garage and not taking action on it, then that data is worthless. Right? Well, and,
Josh Tapp 12:44
and I know this is going to be a very elementary question, but I think a lot of people don't really understand what data is and what they should be looked like. So in a small business context, what type of data should they be looking to collect?
Jerry Abiog 12:57
Yeah, just your customer behavior. You know, pulled out of your point of sale system? What, you know, Josh and Jerry have ordered over the course of two years. I mean, that's, that's the easiest way to do that, you know, take a look at what Josh has ordered and, and analyze the trends and have AI analyze the trends. You know, if it's just looking at our behavior patterns in the course of two years, yeah. You don't need a computer to do that. But once you've got 200 customers, and can you find out all the trends and, and the nuances, that's where AI can help. So as your data set grows, as a customer base grows, you can use AI to identify trends, and then send relevant messaging to Josh or Jared, that'll make them come into the restaurant and buy from you again.
Josh Tapp 13:45
Yeah, I love that. What's really funny is I've seen this happening in a lot of these larger brands, especially in the online space. This is so easy, because if you have their email, I mean, you know everything about them. Exactly. And I don't think people Realize like how much they're giving away when they give their email away. Because I mean, Facebook alone has 52,000 data points on you, they know 50 to 2000 different things about you, that's more than I know about myself. Right? Right. They, but they'll be able to if you're in the marketing sector whatsoever in the online space, collecting that information, like you're saying, You're getting their name, their phone number, their email address, but then what you're talking about is a much higher level, right? What are they buying? What are they interested in doing? You know, do they watch back like, do they watch videos on exploration, right? If they're doing that, I'm going to say, Hey, here's this food, you can this is a trail mix, you can bring up into the mountains, you know,
Jerry Abiog 14:39
right. And it's all about getting it, you know, looking at data, I'll give you demographic data, geographic data, psychographic data, behavior data, but I mean data is everywhere. Unless you're, you know, locked down shut down or not and using a flip phone or paying your bills by cash or money orders. You're giving your data I mean, what we're using right now on zoom, zoom has our data. They know how much time we're talking and spending, the average length of your podcasts, right? So unless you want to live in, in a cave, you're part of the massive world we live in of data that is, you know,
you're giving a lot of your data away unless you want to live in a cave.
Josh Tapp 15:23
Right? Well, instead of being scared of it, it's it's learning to leverage it, right? Because, yeah, the businesses that are really going to win, this is what I love about companies like yours. You know, standard insights is a company that's future based or future thinking. They're saying, Hey, 10 years, there won't be a business that traditionally does their marketing anymore. Yeah, because they're going to have an automated system that says, Every time you get a customer, here's five different marketing systems that are going to be sent out to that right. And so you don't even have to worry about a marketing team other than building new ads and things like that, because your AI is doing everything for you.
Jerry Abiog 15:54
Yeah. I mean, it's all about prioritizing and then executing Yeah. That's it. And a lot of people miss out on the execution part.
Josh Tapp 16:04
Jerry Abiog 16:05
It's like reading something online. Hey, you need to be healthy. You need to work out you need to eat healthy. That's all fine and dandy and you've read it and sup here, but it's all about execution. Yeah, I love that.
Josh Tapp 16:18
Well, Jerry, you know, we're coming to the end of this the show today. But I want to know, what's what's the one thing you would recommend to our audience? If they had to start somewhere? I'd say they have no AI in place whatsoever. Where's the first place they should start?
Jerry Abiog 16:31
Well, they should reach out to me go to our website standard. In fact, for that IO, there's a book a demo button, they can book a demo and see if shader insights is a tool that can help them grow.
Josh Tapp 16:42
Yeah. And I would highly recommend that because I mean, going going somewhere like to Jerry is going to allow you to really get an understanding of how it'll work best for your business to implement AI. So, again, that's standard insights. diet.io correct.
Jerry Abiog 16:56
Yes, I've got
Josh Tapp 16:58
it. So head on over to Sam. incites.io and Jerry, give us one last parting piece of guidance and then we will say goodbye.
Jerry Abiog 17:05
Yeah, man. It's Josh. It's It's very simple. It's hard work and it's what my parents taught me. It's what I'm continue to live each and every day. It's hard work, man. Just whatever you want to accomplish your life, whether it's on a professional personal basis, hard work.
Josh Tapp 17:20
I love that. You know, one of my favorite quotes is do that. What's this dude? Do the harder right? It's not the easier wrong. Yeah. Yeah. And and I think that's one of the most beautiful thing. So, Jerry, thank you so much for coming on the show today.
Jerry Abiog 17:35
Hey, Thanks, Josh. Appreciate it.

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