Josh Tapp 0:01
What's up everybody? Josh Tapp here again and welcome back to the lucky Titan podcast. So today we have Michael Woodward on the mic. Michael is the host of the jumbo think podcast and award winning entrepreneurial podcast. He is here today to share with us how to run with a game changing idea. So Michael, let's hop right in. Alright, Michael, so tell us one thing about yourself that most people don't know. Oh, there's so many different crazy stories but I think one of my favorite is my first trip outside of the country was going to Thailand. And there are many crazy stories in that trip from getting sick on a flight and, and like cramping up and just being like laying in the airport of Tokyo just like in knots on the floor just sick but airplane land and
Michael Woodward 0:48
we land in Thailand, it's late at night and and we're going from Bangkok. We spent a couple days in Bangkok and then we head up to Chiang Mai which is Northern Thailand and in
Josh Tapp 0:59
The trip, the whole trip, I'm going, I want to see wild monkey, I want to see wild monkey. And people are like, oh, whatever, you know, just, that's Mike I was, let's see 17 at the time I turned 18 on the trip, so I'm there and they're just like, oh, he's just such a kid, you know, whatever. And so we're up in the mountains of Thailand, we go to this elephant reserve. And I sit down and not only do I, I see this this like grouping of monkeys, but one of them runs over to me, I'm like us crazy. This is. And so I'm sitting there and and this monkeys just kind of staring me I'm like, kind of like, this is awesome. Take a few pictures, you know, the whole thing. And that's before digital photography. So it's on film, you know, it's real film. It's not like some digital camera and, and so it's clicking away. And next thing I know, the monkeys on my lap sitting there. And I'm like, man, okay, cool, I think. So. I'm sitting there and I'm like, Does the monkey get up? Like, what's the protocol for getting out of this situation now and and no one's really around to answer that they're just kind of like some people that are on the trip with me on a missions trip. They're standing there just kind of looking at me like Dude, this isn't cool. You know, this is kind of cool. This is you know, this looks risky, you know? And so I'm like, well there's like this, this wire going between two posts. I'm going to kind of put its hand on it and just kind of back away and hope it grabs on to it. Well, it did grab on to it but it also bit my thumb as I'm backing up. I'm like, Oh, great, is the funny thing is is it's not really you know, I say monkey, but it was actually a Gibbon which is an ape. So you know, it's, it's not a big, you know, meaty gorilla kind of ape or something like that. But it's, it's lanky, it has long arms and you know, it stands up. It's like a good three, four feet tall. It's it's a big thing. And so I get up and the guy that was kind of leading the Trip our host in Thailand. He's like, so not good. Very dangerous. They carry like crazy diseases. This is like how humans got AIDS is by an animal biting them. And he's like looking at my finger. I didn't break the skin What's going on? And so after that everyone on the trip is like, dude, you want to see a lion? You want to see a tiger, Tiger. You want to Let's go find the tiger for you. And so, so do you have pictures somewhere of a wild Gibbons sitting on my lap? Just kind of looking at me at the happy state of that encounter, and then it got worse. So that's my monkey store wild monkeys.
Oh, man, I think I think you just won the best answer to that question award so far. That was awesome. Yeah, stay away from those wild monkeys. Yeah, now I'm not gonna be able to interview you because I'm laughing too much. I can just see myself doing the exact same thing.
Unknown Speaker 3:56
Oh, boy. Okay.
Josh Tapp 3:58
So let's let's hop in Michael. So Let's get a little bit of background on you the Yeah, since your your monkey bite Where have you jumped from?
Yeah. So when it comes to the world of business or podcasting or the things we're creating, that was an unexpected journey. I had actually set out to be a pastor at a church and I did that for several years. I moved to this, this city in Northern California, called Orville, I don't know if you remember like a year ago, or recording early November, there was this massive wildfire that took out an entire city, right? That's where it was, is that area of Northern California. And so I know lots of people affected by that and they have a massive Earth filled dam it almost failed the year before that. So it's a crazy place. And it was a church unlike many churches because they work with recovering addicts and and it's very urban centric from a poverty level from a brokenness level people coming from now as youth pastoring. And the kids that I was youth pastoring. A lot of them didn't have parents, or if they did, their parents were addicts. And so it was this journey of How do you help these people? Well, along the way, the church was affected by the recession, a lot of their funding came through construction. And when the housing market seizes up, there is no money, right? How do you pay your staff and so they came to the core staff, myself and two other people and said, we love you, we want you to be here. We just don't know how or when we're going to be able to pay you and it's not like I was making lots of money I was making, like 1500 bucks a month. And so really a place of passion, not a place of of affluence, or even middle class kind of status. And so a friend of mine said, well, they can pay you you're gonna volunteer, that's awesome. Well, he come work for me and he worked in a marketing firm. And they were kind of that typical creative firm where they do a lot of print work. They do a lot of graphic design, but they were in a pivot of their own going into the world of web. Along the way, the guy that owned that company had hired me. He decided he wanted to retire and Phil focus on his philanthropic endeavors. He said to us, do you want to take over the business myself and their lead developer at the time. And so him and I split the business. We took it over, he ran his portion brought on his own clients, I ran my business. And then he got a job at Apple, managing version control for Apple's operating system. And he said, Do you want to buy out my business? And I said, Sure. So that is how I ended up in the world of web. It's not exactly the expected journey. But we've been doing that for 13 years now. Built big teams. We've worked with corporations like GE, we've worked with leading startups in Silicon Valley, all kinds of crazy projects and works with mom and pop. And then a couple years ago, a friend of mine said, Michael, what do you want to do? No business coach, actually. And I said, What do you mean, what do I want to do? I'm, I have to pay payroll, I've got taxes. I've got all this stuff. And he goes, Yeah, but you built this. You get to choose what you do. And that was Four years ago, it was the worst question I've ever been asked. It's messed up my life in big ways. One of the biggest ways was what is it that I love to do? I love to help people I love to help people figure out who they are, what they are created to do. That's what we've launched the podcast around about their ideas and helping them really move into that. And we launched the podcast exploring that idea what is it that I want to do? That was the spark point for the podcast and in that I really figured out the part of the business I love to do is helping people figure out who they are identity and then also what their kids do which which comes back to ideas and dreams and concepts and and story and then helping them process through that and that's why we launched jumble think that's why we launched idea camps. And that's why we have the podcast.
Yeah. And so your main kind of platform is around creativity and creating things being able to get that that idea I guess that will be You know what they really want to do? So I do have to ask who is who is the mentor?
Yeah, a guy named Graham Skinner. He's worked with a bunch of people including.
He worked with Atari. during some of the Atari, he worked with the finance department and CFO, he worked with panda vision, which is the big camera company in Hollywood that a lot of the movies used for, for creating and capturing their films. So he worked there. So he's worked with some big corporations and entertainment. And he ended up in the world of finance, doing a financial broker, stockbroker, mutual funds, all that kind of stuff. And he ended up in his retirement saying, I really want to help business owners figure out how to succeed and so I connected up with him and one of the best things that ever happened to our business, just having that coach that mentor there To have the experience in the spaces of working with large businesses and small businesses, but also to see what we couldn't see, as we were building the business and be that sounding board to say, you know what, I think you're missing it here or you need to push into this more. And that's been hugely valuable.
Yeah, absolutely. I reason I asked that is because I mean, that's one of the big things we advocate for is, is choose your mentors wisely. First off, yeah, have that. I mean, if you're not, if you don't have a mentor, you're not going to succeed. That's just how it works. I mean, you should have in every area of your life, and I think people, yeah, well, that's kind of a luxury service. I don't know if I can afford that. But the reality is that 10 extra income, you know, if you're, if you're willing to get a coach,
I would say I would take it one step further. You know, there, there are coaches there consultants, and that's great. And I think that you should have those. They're massively significant, but there are people following you too. And so you should be not only getting mentored, but you should be mentoring people that are steps behind you. Because that makes You process at a whole different level. It's great to have a coach and hugely valuable but when you are mentoring somebody else, it makes you think about your own stuff. It makes you think about what they're doing. And it allows you to give back and reflect on the journey that you've created. One of the greatest tools about gratitude is understanding where you've been and being thankful for where you are today. And I think that that's we all face times of greatness, where everything's firing at 100%. You know, revenues coming in your businesses growing, your clients are happy. We all hit moments that but we always hit moments of where everything seems to be falling apart as entrepreneurs. It is a roller coaster. And when you're in the low parts, remembering where you've been and the successes and the breakthroughs and the things that have happened, that's just a superpower to remind you that where you are today, isn't that into the story, and that even though things have gone poorly in the season that you're in, you are good. To be okay, and you're going to get to the other side and remembering those give you a power to go, Okay, I can push into the future and keep on going. Because I know how to create success. I know how to create breakthrough, I knew know how to serve our clients well. And when you have those points of remembering, you're able to really rock it into a future, especially when you're in places of depression or places of brokenness or when things are falling apart. It gives you that fuel to keep on going and and by mentoring and coaching others that are behind you. It helps you to remember that in that journey,
yeah, one allows you to just keep handing it on right you hand the baton on. Yeah, that's awesome. I think we think very similar. Like I like the way you think Michael. So let's Well now let's kind of change directions again, we'll go back to you know, the idea creation and everything. So, one of the reasons we brought you on right is because you you're the guy that you're the jumble thing, guy, right? You have a guy who is the idea creation guy, building businesses based off of passion and everything. So let's let's kind of go to to our listeners who haven't started a business yet. But they really have an idea that they'd like to do, or they're just saying, I really like to do business, but I don't have an idea. So what would you tell somebody who hasn't even got an idea of what they want to do? They just know they want to be in business for themselves. Start with who you are.
I'm a big fan of Myers brigg of 16 personalities, those tools, Strength Finders is a really big book that I advocate for everyone to go through. A lot of people who are launching into their dreams and ideas, they are uncertain of who they are. And what I mean by that is that you can have a passion for something, but that doesn't mean you have the ability for that thing. Now you may have a piece of it. And and entrepreneurs are notorious for thinking the end all be all is me. And so I'm going to go launch into this and I've got to figure out all the pieces to be successful. The reality is, is that setting them up for failure, we say that Isolation is the death march of entrepreneurship. If you are isolated, you will fail. It's just not gonna work, whether it's a coach you need them on. But you also need the team around you. So understanding your strengths, your abilities, the things that you're great at, are the foundation, because it allows you to operate and who you were created to be. Now what that means is that you will need to bring people around you to help support that dream or idea. So let's say the person doesn't have a dream or idea they're like, I know I'm created for something I know that I have a purpose I just don't know what it is. One of the greatest resources is is the people around you they know you better than you do sometimes because they see the things that are working they see the things that aren't working, and they can help call the best out of you so maybe you bring in that coach that mentor maybe it's a pastor maybe it's a high school buddy maybe it's a college friends maybe it's coworkers get around some people say you know what, I'm really struggling here. I'm not feeling fulfilled. I feel like I'm there's more for me. And I just don't know how to get there. And so getting around people to then just go on that journey of exploring, like, what are you good at? What are your passions? What are the things that you burn to do even if you weren't to make money for it are from it. Sometimes the the dream or idea can be best done in an entrepreneurial endeavor. But a lot of times it's done as an employee, if you want to be a great teacher, you may go start a cool program and offered online but maybe you were created to be a teacher at a university or an elementary school. And there's nothing wrong with that. And I think that as entrepreneurs, at least for me, sometimes we judge others who don't go out and do it on their own as as like they're not living up to their full potential and it's really easy to get there. So if they don't know where they're going, or what they're doing or what the dream is, take time to reflect take time to step back and experiment and, and talk to the people around you. And I think talking to the people around you is one of the greatest things you can do. Now if you have a dream, or an idea and you don't know what to do. Again, get around people that can help support you. It may be it's an investor, but a lot of times it's just a person sitting down and saying, I'm going to hold you accountable to walking through the process of discovering how this could be. Ideas are funny, because they're everything in there nothing. And ideas is the spark for changing the world. It could be a spark for creating a movement. If you think about like Martin Luther King, Jr. Everything that he did was a spark of idea. There was nothing actually there except for ideas that have a dream speech was an idea. It was a concept. You look at Steve Jobs and everything, whether it was an iPad, or an iPhone, or the computer was a spark of idea. And so all of that started with that, and then became something more. And so the idea is everything. But on the flip side, the idea is nothing if it's not walked out, so you have to have the resources of people. You have to have the resources of time and wisdom to then flesh through the idea and go, alright, we've got a cool concept. Where do we go from here? And the people around you is, is the area that I think many of us entrepreneurship, the money and corporations, they go have a great idea. What do I do with this? I just don't know. And you have to have the people around you to help support the journey of getting from where you are to where you could be.
I really appreciate that. I mean, one of that, I think, like you're saying, one of the biggest killers of entrepreneurship, is that isolation, right? And if you're not willing to accept, what rule do I feel the best, right? Am I just, you know, am I simply, you know, trying to be a solopreneur do it all myself or you know, when I fit better in a role where I bring the ideas to the table, but there's somebody else who's out there running the entrepreneurial venture of it, you know?
Yeah, I would say solopreneurs and I'm there right now in this season, where we're at where it's just me really the rubber meets the road. I take care of booking for our show. I take care of coding websites for our clients. So I'm doing all of that. And and the reality is, is that I would say solopreneur ship is actually a lie. I think it's a place that you pass through. And the longer you stay there, the worse your journey is going to be. And you're not going to be able to really step into the fullness of the dream and idea you have. And I think, I think that for some people, maybe their videographer they get into a place of being safe. And that's on the flip side of like, how do you create ideas, community is one of the great tools, there are other things there. But on the flip side, safety and comfort are the biggest killers of ideas and dreams if you get into a place of like being content, and there's a difference between content from the standpoint of saying I'm happy with where I am today, but I'm not happy to stay here versus content that buys into a place of safety and like saying, I'm going to live here because going further scares me. And I think a lot of people confuse the two and They say, you know, I'm content. So I'm just gonna stay here and hang out here and the idea and the process, and then they don't reach the fullness of where they could be. And and that's very different than being content and saying, I'm going to still keep pushing forward. You know, Steve Jobs. The difference between Apple today and apple and Steve Jobs ran it is that they're making decisions based on business. And that's a good thing. It's going to create a profitable business, but it's not going to create the same DNA that was there when Steve Jobs was there. There's nothing wrong with that. It's just a different pace. So the innovation what Apple was known for in their DNA of being like, Hey, we're going to create things you didn't even know you needed. Like no one was going, Hey, create me create for me an iPod. They were like going, I'm happy with burn discs with my mess, with my mixtape basically on it. They're happy with that. And so he was able to see what others couldn't see and created. An apple I think, is doing that to an extent but they're more on an innovation versus inventing path. And that's A very big delineation. So. So all that to bring it back to, you know, community is the superpower. But being in a place of safety is the Achilles heel of being like, I'm comfortable, comfortable and safe here. And that's why I think a lot of people don't risk going and saying, All right, I really want to step into my dreams or ideas, because in middle class America or upper middle class America, they're going, Yeah, but my house is paid for and I can get another car and and we have to step back at some point and say, What do we really value? Because if it's all this stuff, like we just went through a season where we lost a whole bunch of our life because of, of a by a bad financial choice. And, and in that and I'll share what that is we pivoted too quickly on the change that we're doing in our business, and we weren't where I thought I was. And so we have had to pull way back. And yeah, really small financially because we weren't really growing what had sustained us, because we're pushing too quickly into where we were seeing where we were going in that we just moved too quickly. And financially, we weren't solvent enough to actually pivot that transition long term as quickly as we want it. Now, if we would have gone a little bit slower and put another year, year and a half, the pivot would have gone perfectly fine. But yeah, you know, you don't see that when you're in there. And you're like, I see the future, I'm going to the future. So sometimes we pivot too quickly, but for a lot of people, they go, I'm okay here. So why would I take the risk? I'm not fulfilled, I'm not happy. I'm not enjoying what I do. But I am not willing to take that risk of losing the safety. So yeah, I don't know if that answers your question. It's very, very bloated answer I'm sure.
No, that's okay. So that's one of the things that I think a lot of people are struggling with today's. The reality is, it doesn't really take a lot to have everything you need? It doesn't take a lot, right? unless you live in California, right?
Yeah, which I did.
So I mean, you do have to have a pretty healthy income there. But I think everybody's thinking they need, you know, millions of dollars to be happy. But the reality is, with our current lifestyle, you can make a great living, you know, with a very low fee, six figure income or below, depending where you're at, and you're never gonna have to worry about any of those things. The problem is when that safety happens, though, you start getting that selfishness saying, Well, you know, I'm taking care of you know, at that point, in my mind, that's where you need to have that shift and say, well, what's the legacy that I'm bringing, right? What's, what's my purpose, right? That's kind of the direction you're talking about is, is it's not really about Oh, I'm just gonna go make a million dollars. It's, it's making that pivot so that you can switch from I'm taking care of to I'm going to take care of other people.
Yeah. I would say that a lot of the trauma that's happening in our culture right now comes back to a question of identity. People aren't living fulfilled lives. So What happens when you're not living fulfilled lives, you get to a place of depression, right? And there are chemical things that are emotional things that are trauma throughout life and from the pastoral side and studying that, I understand that, but I think a lot of it comes back to that identity question. And so people question like, I have this dream, I have this idea. I know I was created for something awesome. I know that there's more for me. But am I really good enough to measure up? Right? Is my idea good enough? Is my dream good enough? And they come back and they step away and they go, I'm gonna fail. This isn't gonna work out. I'm not good enough. I don't have the knowledge and there's that imposter imposter syndrome that kicks in where it's like, I'm not as good as Tim Ferriss. So I can't write a book about titans of innovation, like he's written about entrepreneurs, right? I'm not a writer like him. I'm not good enough, so I can't do it. Well, the problem that you're doing is Yeah, your first book isn't gonna be like his latest book. But he's gone through a journey of 20 years, 30 years of writing and processing through this. So if you don't start today, yeah, you're never gonna be Tim Ferriss or its level of writing to him as he does. But on the flip side, if you buy into the lie of like, I'll never measure up, you will never measure up because you're going to buy into that truth. So when you step back and really say, you know, I'm going to take the risk, I'm not going to be where I need to be. And that's, that's why podcasters burnout is because like, You're one, you're month one, they're going I'm not getting the numbers I want. I don't feel like I'm as polished I look back to season one of our show, and I'm like, Oh, crap. I'm like, I wish I wouldn't have gotten this guest because they were so much better than our show. I wish I would have gotten them now you know. And so, you know, identity, time and finance are the other two obstacles that I see often in ideas and innovation. Like I don't have the time to do this. I've got to go do this. I have to go to the soccer games. I have to go take care of my JOHN got to do all this stuff. And then finance like, I don't have enough resources to do that. So what do you do when you have those three things like I'm not good enough time isn't I don't have enough time and I don't have the finances, I don't have the resources, or you know, or the the knowledge. And those are the hurdles that most people face in the idea process. So the innovation process, and so by having people around you, you can start really doing that. But there are more things you can do than that, too. So,
yeah, I'm curious if you ever read the book, innovators dilemma, I click rounds and Clayton Christensen really awesome book he writes at a ridiculously high level, so it's really hard to read.
Unknown Speaker 24:37
So it takes about a day for every page right?
Josh Tapp 24:40
Yeah, pretty much. You have to stop after a chapter and say what did I just learn? But excellent book about that. You know about innovation and everything. So just just throwing that out there for everybody? Well, I love that so let's let's I just want to ask you a little bit now you've created the idea camp what what is an idea camp
Unknown Speaker 24:59
Josh Tapp 25:02
You go to events for innovation, right? And you get a lot of good things from you get some great teaching, maybe some good resources, a lot of inspiration. And then you go home and you do nothing.
Amen to that.
So idea camps are like, Did you go to summer camp or something like that when you were a kid?
Unknown Speaker 25:21
Something similar? Yeah.
Josh Tapp 25:23
Yeah. So you go and, and you get out on the water and maybe you go canoeing, or you go on a hike, or you get around a campfire. And what do you do you do a couple things. You tell stories. You hang out with your peers, you build community, you build relationship, you network, and you experience things you normally wouldn't experience. Idea camps are basically like that for grown ups around their ideas and dreams. So we come in, and yeah, we've got some great teaching. That's awesome. We got some great inspiration. That's awesome. But if we left it there, idea camps would be nothing more than another summit or conference. So idea camps go one step further to say, yeah, we're going to teach you the resources you need, the tools you need. We're going to give you the inspiration you need, but then we're going to sit down with you and mastermind with other people just like you and say, what does it take for the next six months to get to the next step of your dream or idea and do that masterminding together? A lot of times we feel like, you know, for me, let me tell it this way. For me, one of the best things I ever did was join a mastermind group, not because the other people in the group were smarter than I was or not that I had all the answers for them. The reality was is that all of us had had experiences. So together, we could wrestle through the problems and the obstacles we were facing, and come up with solutions. And so putting that mastermind component as part of the training as part of the inspiration as part of the experience, helps bring it back together and say, Okay, now for the next year you have a plan when you leave this event, and the only thing holding you back, is you actually doing it and only do you have a plan. But now you have a community of other people who are dreamers, innovators who are doing this too. You can call up Joe and say, Joe, I'm struggling with this. And so now you have a community. And a lot of events you go to, it's always about the upsell. I won't pick on any specific one, although I can. Okay, I will. Let's just do it. So Click Funnels is great. I love Click Funnels, I think lead gen is awesome. And having a funnel is great. But with Click Funnels, you're always being pitched the next program. This is great. But if you sign up for our 10 k version, it's going to do this 20 k 40 k, well, it's a no pitch event, idea camps. And the whole concept is is that you will leave with everything you need. You know, you'll leave with a community, you'll leave with inspiration and you'll leave with a battle plan for the future. And so, we're going to do these a couple times a year we're going to do some virtual ones. We're going to do some physical ones in person. And and the whole purpose of it is To really enable people to launch into what they're created to do, because
a friend of mine once said, if you're not walking in who your kids do, you're not only stealing from yourself, but you're stealing from the people you could impact and change their world. And so often we think, well, if I'm not chasing my dream or idea, it's only impacting me. But really, if you're not stepping into the fullness of who you are, it's impacting your family. It's impacting your friends, it's impacting the people you didn't pack in, and people would go, Well, I'm not created to be a world changer. I'm not created to be a world leader or go in and do what Charity Water is done for clean water. I would say that big impact is awesome, but small impacts even better. And if you are walking the fullness of your kids be and you're impacting your family, and 10 or 15 people around you and you're pushing them to impact the world around them. The ripple of that is so much more significant than one big impact. And so when you walk into That fullness of credit purpose, you can really step into the impact your credit to have and, and so for some people like for my wife, her greatest joy is being a stay at home mom and being able to figure out how we can allow her to do the things that she wants to do, whether it's working for stitch, fix part time at home, or being able to homeschool our kids. And so for her, we've been able to have her dreams and then enable her to do the things she wants to do, whether it's homeschooling, or whether it's being home with the kids, whether it's still doing some things and the professional career and having the space to do that. Well, she's painted the world she wants to do, and now she's having a huge impact. And she's doing the things that she's passionate about. And so it's a harder journey, it would be easier to say, hey, let's just put the kids in daycare or put them in school, you can go to work, we'll make more money, but she's choosing to do what she's created to do for the season. And, and for me, I've just been like, I just want to do whatever I can to enable you to launch into that fullness and so That's how we've approached it. I was offered a job a couple months ago to go work. But it required me to be away two weeks at a time, three weeks at a time and only home one week after that. And for me, I put a value to say no, I value my family more than I do for going to take this really cool career that would allow me to travel and do all this stuff. So it's that value system. And so idea camps help people measure that and then create the community, create the resources that they need, have a battle plan, and networking with maybe a financial resource or maybe a coach or mentor and just breathe that be that bridge for people with big ideas and dreams.
That is so awesome. We we are huge advocates of of masterminds here. We hold quite a few ourselves. So I really I appreciate that you're willing and wanting to do that. So when's your next idea camp?
Well, we're working on a virtual one for early 2020. That will be coming in February. And so, right now if they go to jumble think.com, slash idea camps, they can sign up for a virtual one. And basically the virtual ones are a first kind of impression where, where we can give them some resources, we can give them some inspiration and we can get them set up for the next six months through that and so it's it's a much shorter version of idea camps, but it makes it much more affordable for people. They're not there's not the travel, there's not the lodging, there isn't the food. And then we'll be doing a full idea camps in the fall. And we're actually doing two idea camps in the fall. We're doing one in partnership with an event at Harvard, and we're doing one that is a standalone idea camps that will be in the northeast and then come 2021 we're going to start doing a in person one on the east coast and West Coast. So we're going to be launching that in the the spring of 2021. But virtual idea camp this spring, in February, which I guess is Winter.
depends on where you're at.
Yeah, I guess, Alaska, that's probably the middle of whatever.
Your second winter, but then we'll be doing two in person in the northeast, in in the fall of 2021 or 2020. So,
that is awesome. Well, I'm just gonna repeat that for everybody so they know where to go. So that's jumble think calm slash idea camp. That's correct, isn't it, Michael?
Unknown Speaker 32:26
Yeah, yeah, it is sorry, taking a drink. They're
Josh Tapp 32:28
totally caught you in the middle of it. I love that. So let's, before we sign off, though, Michael, what's your last parting piece of guidance for us? And where can people connect with you?
Yeah. I'm going to give everyone a really quick, easy tool that they can use on the journey of ideas and innovation. One of the biggest hurdles is everyone feels like it's too big, too big for them to do too big to understand. What do I do next? So I'm going to give what we call micro experiment. And a micro experiment is It's like scientific method applied to dreams and ideas. So how do you go from dream our idea? It's not to jump in full in. It's to figure out what you need to do next. So micro experiment looks like this set a goal or question, a small thing you can do. So maybe you say, I want to write a book. Well, micro experiments say it could be what do I want to write a book about? So you could write a list of 10 different topics. And then you could say, what do I want to do? With that goal? I want to figure out which one the people around me resonate with most. So my goal is, I'm going to write a list of 10 things and I'm going to figure out which one is the topic that's most has the most affinity from the other people around me. So question, what's the idea goal, figure out which is the one I'm going to write about. Step number two is set a time limit. I'm going to take three days to do this. You want these to be short, they're micro experiments. This isn't the full fledged thing. This is a small pivot a small step. So I set a time limit of three days. day number one, I'm going to go write my list day number two, I'm going to go asking people day number three, I'm going to start gathering that information back. So micro experiment. Number three, run the experiment. So I'm going to start it on Monday. And I have till Wednesday night to finish my micro experiment. So I run the experiment. I've written my list of 10 topics. I've sent out the message to all of my friends and family and co workers to say I'm writing a book, here are 10 topics, which one do you think I should write about? And I've gotten the data back, step four, stop, reflect and measure. You see so many people who try something, they jump from thing to thing to thing to thing and they never stopped to reflect and in that they're not getting the information, the feedback that they need to make steps forward. So stop, reflect, measure, and in that they're going to get all that data back. Okay. 10 people think I should write about micro experiments. Five people think I think should think I should write about simplicity. Two people think I should be writing about do yourself or do it yourself websites. Okay, so obviously, there's a market for 10 people who say write about micro experiments. So now I can go and rinse and repeat. Okay, my book is going to be about micro experiments. What's the next micro experiment, I'm going to set a goal to say I'm going to figure out what the book would be about. So now I'm going to write 10 topics to cover in a book about micro experiments. And then I do that and then go through that process and rinse and repeat. A great way to apply this to marketing would be to say, I have a new idea. I don't know if there's a market for this idea. I'm going to set up a small one page splash page on Squarespace. For landing page, it's just going to be like, Hey, I'm going to launch a a root beer company. And I'm going to create a little one page website here that says, we're launching a root beer company, and here's a place to sign up if you're interested. Then I run some goals or some ads ads on on Facebook or on Google? And then I look how many people did it hit how many people found interest in it and clicked on my ad. And then how many people signed up. So now I can see how much interest is actually there and make a decision like, oh, it hit 2 million people my ad, but only one person clicked on it, maybe not either a good ad, or it could be that the idea just doesn't resonate with people. But on the flip side, you go, okay, and hit 1000 people 500 people clicked over, and I got 100 people that signed up for our newsletter. Well, this is an idea that I might want to actually venture into and measure. So using these micro experiments gives you quick ways to measure and grow and make your your process of turning those dreams and ideas into reality much more bite sized. And so micro experiment would be what I would leave people with and then if they want to learn more about that they can head on over to jumble think calm. There's a free download that outlines this in a much better way than what I've shared it here. So you can download that for free can connect up with the podcast on Apple podcast, Stitcher, Spotify, I heart, Google Play sound not SoundCloud. We removed it there. But anyway, anywhere you would typically listen to a podcast, you can find this there.
Awesome. Well, thank you so much, Michael for coming on and sharing the micro experiments with us. And yeah, thank you for coming on
Unknown Speaker 37:24
show. So great to be on. Thanks so much for having me on.
Josh Tapp 37:27
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