Josh Tapp 0:01
What's up everybody? Josh Tapp here again and welcome back to the lucky Titan podcast. So today we have a very special guest on her name is Natasha Xu availa. The Tasha is the founder and CEO of video mastery calm. And today she's here to share with us how to master your presence on video. So Natasha, let's hop right in. Alright, Natasha, so tell us one thing about yourself that most people don't know.
Natasha Zuvela 0:24
Well, I'm a certified venomous snake handler. So when Steve Irwin passed away the Crocodile Hunter, I took over his job at Australia zoo, and I actually had a 25 year phobia of snakes, and I couldn't look at a picture of a snake. And so I was fortunate enough to take over his position at the Australia zoo, main show, and I had to overcome a phobia but then I went on to swim with a 60 kilo Python, and also become a certified venomous snake handler. Wow.
Josh Tapp 0:55
Yeah. See, and that is awesome. Say, you were worried about that. I think you answered that. Great, but now you're totally unrelatable because rest of us won't touch.
Natasha Zuvela 1:06
When people come and work with me on video, they expected me to bring some snakes just in case they, you know, have a fear of it and I help them overcome two things. Fear of the camera and fear of snakes are called a snake and it'll
Josh Tapp 1:16
completely make you forget talking on camera.
Unknown Speaker 1:19
That is a
Natasha Zuvela 1:22
class, isn't it? Right?
Josh Tapp 1:25
Or you could totally make that kind of your marketing message that you put on all of your ads. That is super awesome. Yeah, most people can't say that.
Natasha Zuvela 1:32
No, they can't.
Josh Tapp 1:34
Well, that's, well, Natasha, you've got quite an extensive background, especially in the media industry, you know, coaching people and being on MTV in different places like this. How did you end up doing what you're doing today? You're kind of more in the coaching and helping people do that now. So how did you get there?
Natasha Zuvela 1:52
Oh, look, I you know, 20 years in the media industry, and I think about 15 years or 1010 or 15 years into it. You know, I was thinking, this is great, it's great to be on TV, I'm making great money. You know, I love presenting on video. But at the core of me, it was not really fulfilling. If I was completely honest with myself, and I have a love of personal development, I'm a qualified life coach, I have, you know, trained in lots of modalities in the personal development space. And I really felt something was missing and a call and that was my driving force to go, Well, what can I do with my 20 years of TV experience? And how can I pass it on and help other people and because, you know, I feel like it's kind of wasted if I don't share my knowledge. And that kind of ignited the inspiration for starting video mastery, and starting to coach and help people and I started out coaching models and actors, and I realized why they couldn't really go out and make a ripple effect and make a difference in other areas and other people, whereas business owners, entrepreneurs, you know, I give them the skills and they can actually change the world. So that's where it really started for me is You know, finding out what I just want more, and I want to help more people with what I know.
Josh Tapp 3:04
Yeah, well, that's incredible. And I was actually that was gonna be my next question for you is, you know, why not becoming a trainer for actors and actresses that school you decided to move on to entrepreneurs? I really respect that.
Natasha Zuvela 3:15
Yeah, but just because I can know they can, you know, with their skill set, imagine what they can do for the people that they can help if they just had the confidence to put themselves on video so and you know, so many people would miss out on their skills because they're too shy to put themselves on camera.
Josh Tapp 3:30
Yeah, what and you've, you're hitting seriously, like one of the biggest pain points for every single especially online business owner. I mean, they always everybody throws around like people are more scared of speaking on stage than they are of dying. But I would say being on camera is even more of a fear for most people. Because they don't know who's going to see it. Right.
Natasha Zuvela 3:52
rob me so you I work with professional speakers that had been speaking for 20 years on a platform, but then they put them on video and they're they're really just you know, and can sometimes come across overconfident which actually pushes people away. Well, I have to work on bringing more warmth and more grounding their energy and making them more approachable. So, and then people that you know, completely terrify the camera that you know, and the thing is you have no feedback on video so you can't see what people are thinking or feeling when you're just literally talking down the barrel of the lens. You've just had to make motion, which a lot of people struggle with because they can't connect to the camera.
Josh Tapp 4:29
Yeah, and I think that for a lot of us, I mean, no, I know for myself that's one of the biggest things that's hard for me is getting in front of an audience's it's pretty easy for me, I really don't have a problem with it. Because you can read the audience how Okay, their body language is saying I should be you know, bringing it up a level or whatever, but even asleep, right? yawning Actually, I don't know if people ever fall asleep with me cuz I talk fast. I like Gosh, stop talking. Yeah. So I do want to ask you this that you mentioned before. People who have that issue you know, they've they're coming across as overconfident. How do you help people tone it down a little. I mean, that's, that's kind of something hard to teach.
Natasha Zuvela 5:09
That's a fun part. That's the best part of my job is is actually making like, what I what I say with people is you how you show up on video, is how you show up in life. And it's a reflection of you know, how you carry yourself your, you know, your beliefs about yourself. And, you know, like, it's just a magic mirror that says what I love about video. So people that are overconfident, I really get them to look deeper on why are you projecting yourself like that? What are you trying to prove? What's going on underneath this for you to come across this way? And we show them that and we're very direct with our clients in saying that, you know, you want to reach more people. Right now you're pushing them away. Right now you're actually you know, they're literally repelled and, you know, which is a shame because you've got so much to give. And we really kind of work on you know, what is it that they do? trying to prove to themselves or their family or, and we just go deeper. So, and that's the magic that we won't
Josh Tapp 6:06
do that because you're teaching empathy to people.
Natasha Zuvela 6:10
You know, and as your Dean grazioso says, he's humble power. And you know, and, you know, it'd be such a shame if people didn't actually bring more of that warmth and compassion, and humility, to the way that they speak and the way they communicate. So that's actually the fun part of what we do.
Josh Tapp 6:25
Yeah, well, what's the not fun part? Now I have to know.
Natasha Zuvela 6:29
That's probably all fun, fun. You know. I mean, it's, I mean, then you have the other spectrum where people are absolutely terrified. And they're really at a deeper level. They're absolutely terrified of what people think of them and they're worried about being judged and criticized and making a mistake and making a fool of themselves. And in actual fact, it's a lot of this is childhood related, you know, and we and when I say we go deep, we definitely go deep, but we look at Okay, well, where in their life, did that stop? And how do we break through that so that you Don't sabotage yourself when you show up and video because the thing is I can give you all the skills as you could in your business. But unless you don't underlying and break through those underlying fears, then you will absolutely sabotage yourself. putting yourself out there on video or going into your business, you'll always find a way to, you know, procrastinate, or you'll just say whatever it is. So we kind of look at, again, what's happening beyond the level of the video and what's going underneath. And let's work on that.
Josh Tapp 7:30
Yeah, we'll see and what I love about the direction the way that you're teaching this is, I mean, it's pretty easy to teach hard skills, right? I mean, you and I bolt on courses coaching, what have you, but you can't gain those soft skills without having somebody to sit down with you and say, this is where you are personally doing it wrong. Because if you knew it was wrong, most of us would probably try to fix it, right? But we don't know how to fix it. So I really appreciate the way you're doing that. And so you kind of have a mastermind model in general right. So you You're working with like, for seven weeks with people.
Natasha Zuvela 8:02
Yeah, for seven weeks, they work with us virtually so weekly, we coach them live via zoom like we're doing now. And then every week, they're sending in like at least three or four videos that myself and my team personally critique. So we're literally giving you real time feedback on your current videos that you're shooting, and then you go and implement that feedback immediately. And then you send in the next videos, and then I have, you know, digital videos and digital programs that support the course as well. But, you know, enables us to really personalize the feedback, which is where we get the big information with people cuz we could be generic, but you know, what works for you, Josh doesn't necessarily work for, you know, Amanda down the road. So we really tailored specific feedback to that individual person, which is why we get the massive transformations.
Josh Tapp 8:50
Yeah. Well, that's so awesome. Well, I do want to ask you, though, what's kind of your process? How do you help people to become more confident camera because unlike the people who You know, they come on overconfident? I would say 99% of us come in under confidence. So how do you help people work through that? What's kind of your process for that?
Natasha Zuvela 9:10
So we initially, obviously, the first thing we do is get them to film one of the first videos as to why they want to even do this. So no, because if we don't get to the why, then no matter how much coaching or inspirational motivation, or tools I get, give them they're not going to follow through on the course. So we look at why are you doing this? What's the core reason? And how is this going to help your family, your friends, you know, and really, you know, look at a broad range of reasons of why you need to keep doing this because on video, it's like, there's so many things that can go wrong, as you know, audio or the lighting is that you know, you've got noise issues, you've got production issues, and you know what, unless you have a strong why you will actually give up so that's the first step is we look at why they're doing it and how it's going to serve them and their family. So we go deeper on that level. And then we get them to start shooting some videos and then we can really uncover what's going on and holding them back. So we dive deep into that. And we look at what are their greatest fears, what are they most afraid of? And we take them through a process, we get to get them to acknowledge that and really own that first because if you don't address your fears and voice them, then they're just going to be surfacing consistently when you get on camera. Once we kind of go deep, we break through those fears, then we layer in all the elements like voice, body language, the technicality side, you know, but if we don't address those issues up front, all of the other elements will, you know, they won't make any difference. So that's kind of the overview of our process.
Josh Tapp 10:38
Yes, yeah, that's really cool. So you don't even focus so heavily on the tech side of it. You're talking more about
Natasha Zuvela 10:44
fixing you. Yeah, because, you know, the tech is just you know, in the lighting and then production, that's it, to be honest, you can learn that anywhere, right? That's like, it's not difficult but I want you to
Unknown Speaker 10:56
Natasha Zuvela 10:59
you know, obviously, we have had And you know, 20 years, you know, behind the camera or in front of the camera I've understood, you know, what makes you look you know, 10 years younger versus 10 years older. So that's a benefit to. But unless we look at you, like you as a person, like, that's the biggest thing because people buy you before they buy your product, as you know. So you are your greatest asset. So we need to make sure that you are presenting in a way that you are confident and congruent with what you say because a lot of people that struggle with a fear of the camera, they say one thing, but their body language, their facial expressions, their their tone of voice is completely out of alignment. And this is what the viewer is picking up because the subconscious mind is assessing, you know, how many millions of bits per second of all the things that you're projecting on video and they can't put their finger on it, but they know there's something not quite right. So it's all about consistency, congruency and making sure if you're talking about confidence, then you better be confident You know, whatever it is, you know, emotional intelligence, well, then you've got to allow people to feel it. You can't be cold and be distant. So really help people match what it is they're selling and what they're promoting with the kind of person that they actually are. Make sure they align.
Josh Tapp 12:15
Yeah, see? And that's, that's awesome. Well, so what are kind of the, for a lot of people, right, who they're they're recording these videos are saying, is this going to hit? You know, is it going to land with my audience? Or what are some of your like, KPIs that you use for people to indicate when they're being too boring or not engaging? What are some of the, I guess, you know, the KPIs for that?
Natasha Zuvela 12:36
Well, the first one would be like, no one watching the video. That'd be an
obvious one, obviously. But we look at the timeframes we look at you know, and obviously, we use some great analytics so we can see where people are engaged where they're not. And we look at the heat maps on the engagement levels, and we look at conversion rates on click throughs. We look at the opt ins, there's so many different ways that To assess, you know how, you know how engaging your video is through having the right analytics. But what we find is a lot of people, you know, with their video content, they either sharing, you know, people sharing their videos, they're getting value out of what's, you know, shares is a great one likes, views is obviously really important. But yeah, if you're looking at heat maps, we look at, okay, where they're most engaged, and then we go, okay, we know, we need to, again, create a video around the most, you know, highest engagement in that point of that video. So then we kind of create spin off content from you know, that one point that really hit the mark.
Josh Tapp 13:34
Yeah, well, so what are some of the things they could look for before they watch the video? You know, like, I guess like a lot of us, when we look at those videos of our own videos, we have all these different critiques. But what are kind of the things that you should be looking for to say this isn't going to land with my audience before?
Natasha Zuvela 13:49
Absolutely. The first thing we get our clients to do is, you know, you people are going to listen to you if they've got a really big problem and they need it solved. And that's the first thing we say like it right out. your ideal clients biggest pain points, there's, you know, 50 videos right there, because that's going to hit the mark because they've got a pain and you're talking about that as long as you're giving them some great value and some great tips, then that's a really good place to start. And then it's also with flip that and go, well, what's their greatest desires? You know, what do they want most out of life, and then we kind of create content around that. So that would be my recommendation. If you know with your listeners and entrepreneurs are starting out, write out one of their biggest pain points. And then you can just refine that and you'll find, you know, once you keep putting content out, you'll see that you know, where the engagement is, and what message is really working well and then you spin off from that. Okay, well, this topic about, you know, how to how to overcome your appearance on camera, which is one of our most popular topics. So then I just spin off from that and go deeper. So I knew that hit the market, got some great engagement, heaps of comments. And then I just create content off the back of of that video and go a little bit deeper and a little bit deeper. So that's a really good way to start.
Josh Tapp 14:59
That's awesome. So would you recommend video over pretty much any other form of content? salutely
Natasha Zuvela 15:07
obviously, I mean, you know, written text is really important obviously in YouTube, you always want to have the description you want to have the transcription but as far as engagement, trust rapport, I mean look at the stats by Forrester Research 60 seconds of video is the equivalent of 1.8 million words of text. So you know, say anymore, it's, you know, it gets shared four times you know, more than any other piece of content on Facebook. You know, really To be honest, if you're not doing video now in the next two or three years your business will be obsolete. And this is what I'm so passionate about helping entrepreneurs is like you need to get on board now you can't wait till another year or even six months you've got to start creating video content Yes. In conjunction with you know, written content but video by you know, by far is king.
Josh Tapp 15:58
Yeah, well, no Like you're saying, I mean, it's it's prioritized so heavily. And I think a lot of people are saying, Oh, well, it's still early, but we're we're coming down the back end of the hill now. I mean, there's so much video content being posted. years ago, 72% of the internet was video now it's something like 80 to 84%. In the next three years, we're going to be literally, you know, bombarded by video completely. Yeah, it's just there's some amazing statistics with that just blows your mind how much is being uploaded. But you know, you're the type of person that your goal is to help them stand out. So I do have to ask you this, for our audience. In particular, what are two or three steps they could start with right now to improve their video?
Natasha Zuvela 16:40
Well, the first thing is, is literally start recording yourself. Like if you if you haven't done any video, then you need to start doing that with your smartphone and do it in a private space. So a lot of people actually don't let go and really kind of go for it on camera because if there's someone in the house or their kids or their pets partner and they're afraid to really, you know, step into their power, they'll actually diminish the way they speak. So I recommend going in your car and just like putting your iPhone up or your smartphone up on the on the dashboard, and just practicing and just put yourself out there away from anyone listening. The second thing is like get clear on you know, who you talking to what, what's the problems, let's, let's map out some content. So that you know what to say. And I think the biggest problem that most entrepreneurs has is like, what content do I create? You know, I have to be producing videos every week or every second day or, you know, so I would be mapping out Well, let's look at the problems and let's start creating topics around those problems. So that's the first thing because then you'll be like, okay, I should have a year's worth of content with the amount of problems that my clients have, you know, you should never run out of content. And then the second thing would be sorry, the third thing would be is to, you know, if you need some help get some coaching you know, get someone to help you if you're not, you know, you Know You can sense you watch yourself back and you go, have I got my attention? And you'll be able to answer that yes or no. Because if you can't get your own attention from yourself, then your audience won't connect with you. So if you need help, then you reach out to someone that can help you to really master those skills. And if not, well, then, you know, look at maybe how do I bring more engagement through my emotion? How can I show people that are really helped my heart and my work? How can I bring more inspiration to what I do, and if you don't have your heart and your work, your audience will sense that. So it may be a really good time to check out, you know, make sure that your business is the right business for you. passionate about what you do. So that would be my first three steps to getting started on video. Wow, see, thank you so much for that. I think a lot of people are going to look at that and say, Well, yeah, I know I should do that. But how many people are actually going to step out and start just doing it. I mean, one of the easiest ways to force yourself to do is hop on a live. I mean, there's, it's it's going to suck
Josh Tapp 18:59
but then you have to do Do it right.
Natasha Zuvela 19:01
You know, and to be honest, I personally wouldn't recommend that just because, you know, I feel that it could actually do more harm than good for you unless you practice first I would literally get myself in the car, and practice, you know, doing that a few times, no TV professional would ever do that. So as a professional presenter, I would recommend practice yourself first and then go do a live and you can you know, if you do a Facebook Live and there's some tricks to that you can actually set your Facebook Live to private so you can actually go live first and practice a few times and then when you're happy with it, then you can actually launch it live.
Josh Tapp 19:36
Wow, see, okay, so listen to Natasha, don't listen to me, scratch your soul.
Natasha Zuvela 19:43
At least at least, you know, professional would ever do that. So just practice first you know, and, and I would never say that to my clients. Don't just go out there and do Facebook Live. Just make sure you spend the time practicing. You know, refining looking back and then go live when you're ready because you know That will give you more confidence to go live again. But yeah, that would be my recommendation.
Josh Tapp 20:06
Well, so you you talked about getting coaching and I'm just going to hard pitch you here, I'm gonna let you plug away and you have your own coaching program for this we kind of touched on a little bit but give us a little bit of details about how that works or how people can get involved with that.
Natasha Zuvela 20:21
So um, so essentially, we work over a seven week per virtual pro program and every week we have a live training that people dial in and I make sure I get up really really early so I can coordinate US and UK and Europe timezone. So I get up at 430 I deliver five Australian workshop, just so that my clients can, you know, get access to the training at a reasonable hour. And sometime my child walks in and you know, he's done that before, which is, you know, always interesting, but you know, always deliver great value, but the joy of an entrepreneur mom, so what so really over that seven weeks, we coach you live and every week you're sending in video exercises so that myself and my team can make Review. And then we personally coach you through those videos and give you personalized feedback on every single video that you send in to us. And we have a competency assessment with scale, you know, you know, we assess people on a 19 scale competency assessment. And that really gives people detailed feedback that they can go then implement in the following week. And then we have a conjunction online course that supports those trainings so that you can go and watch Hey, this is how you use a teleprompter. You know, I have like 100 videos on every topic that I teach. And I use video, obviously, to support me and leverage my time and go, hey, these are the videos you need to watch this week. Go check that out. This is how you read it off a teleprompter. This is how you, you know, you get more confidence in this area and tone of voice. So we really have a great system now. And over that seven weeks, people come in average on camera, or actually terrible or terrified and then at the seven weeks that they become talented and we've had some amazing shifts and we literally At the end of that program, they have their video ready to go. So they are competent to shoot, edit their video or outsource that video, the lighting the hair, the makeup, they literally have a before and after, like no other.
Josh Tapp 22:13
See, and that's incredible. And I mean, we kind of mentioned this earlier, you know, way back in the beginning of the interview, but this isn't a skill you can really just develop by yourself, because you need to have somebody to coach you and guide you through it. And I mean, who better than somebody who's, you know, worked in the industry for 20 years?
Natasha Zuvela 22:29
Exactly. The thing I tell people, you know, would you do your own hair? Or would you go to a hairdresser and get it colored and trimmed? Right? You go to a national to get it done? And, and you know, yes, you can definitely by all means practice, but if you want to get there fast, so you know, why not learn off the 20 mistakes, 20 years of mistakes, or the you know, the skills that I have, instead of spending years trying to master this, you know, so you know, and I'm all about fast tracking and getting there faster. You know why? You know, I spend years trying to figure it out myself. When somebody Like you, you know, they walk the journey before you so you just learn off them. So,
Josh Tapp 23:04
yeah, speed up the process. I love that. Well, where can people gain access to that kind of check that out a little bit for you?
Natasha Zuvela 23:10
Yes, I've got a link, I'm happy to, to, you know, happy to share that with you guys somehow So, but I mean, I've got my video mastery comm website so people can check out, you know, our before and after videos that kind of work that we do through that process and then they can just reach out to me and I'm happy to take them through the process. We have a you know, what I've learned as well is we want to make sure we have the right people that we work with because, you know, we're really it's a real time commitment. It's you, you really have to put yourself out there and you have to do the work. You know, this is not just like a, you know, yes, I'll make you amazing, but you don't have to do anything but turn up and look good. That's not the kind of course we run. We you've got to be prepared to go deep and you've got to show up and you've got to do the work, otherwise you just won't get the results. So we're really specific Who we work with and who we can help. And, yeah, we have a great filter filtering process and application process that people go through to make sure that you know, they're the right person for this program and that we can help them.
Josh Tapp 24:12
I love that because especially for someone like you where you're, you're giving people pretty much one on one time here, and you've charged, you know, hundred thousand dollars in the past to do this. And you're not charging anywhere near that for this, but it's just I remember my mom looked at me and goes, What
Natasha Zuvela 24:27
are you doing? I'm like, look right now. It's just this, you know, a service and then we can look at? Yeah,
Josh Tapp 24:34
yeah, well, and I just think it's so incredible what you're doing because you're serving so many people who really need it. But I do have to ask you this right before we sign off. What's your one last parting piece of guidance for our listeners?
Natasha Zuvela 24:46
To be a success? You cannot be a secret.
Josh Tapp 24:50
Oh, wow. Boom. Success. You cannot be a secret. Yeah, I'm gonna write that one down. Put that on my wall.
Natasha Zuvela 24:59
That's right. So we're When you've worried about getting on video or you've got, you know, whatever excuses or procrastination or, you know, you're terrified of what people will think. Just remember that you cannot be a success unless you are putting yourself out there.
Josh Tapp 25:13
Yeah. Wow. See, I love that. Well, Natasha, thank you so much for coming on and sharing your wisdom with us and maybe even having me. Yes, you take care. Yeah. Awesome. Thank you. The number one needle mover in my business is joint venture partnerships. Growing a following can be time consuming and frustrating. For that reason we created the tribe of Titans the world's first joint venture matching platform. Using this free platform you can find guests for a podcast YouTube channel or Facebook group, or you can promote your brand product or service in one simple place. You can create your free accounts as tribe dot the lucky titan.com once again, that's tribe dot the lucky titan.com
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