017 - Ban Burnout! Build Community! Boost Business! - With Rebecca Fleetwood Hession




Rebecca started her career at Franklin Covey and quickly became one of the top performers in their company. She produced over $30 million for their company before stepping out on her own to start the Badass Women's Council. 


For custom ponds: https://pondlifeconsulting.com/our-story

Show Notes

Josh Tapp 0:00
What's up everybody? Josh Tapp here again, and welcome back to the lucky Titan podcast. So today I'm so excited to bring Rebecca fleetwood Hession on the mic. We brought her on because Rebecca started off her career producing over $30 million in sales for Franklin Covey, and then went on to found the badass women's Council. She's here today to share with us how to ban burnout, how to build community and how to boost business. So with that, Rebecca, let's hop right in. All right, Rebecca. So tell us one thing about yourself that most people don't know.
Rebecca Hession 0:28
Okay, I'm not sure you're ready for this. Oh, boy. This is also going to age me. So it just is what it is.
Josh Tapp  0:35
There you go.
Rebecca Hession 0:36
I actually worked at the hotel that broadcast the very first in TV Spring Break as a bartender, and a shooter girl, quite frankly. Oh, nice.
Josh Tapp 0:50
That is I mean, you were saying you're pretty transparent. But if nobody knows that, that's that's pretty good news. Right?
Rebecca Hession 0:55
And what's interesting is a lot of people do know that because I tell everything about everything. So
Josh Tapp 1:00
So there you go. The least known fact about yourself.
Unknown Speaker 1:02
There you go.
Josh Tapp 1:04
Well, I gave everybody a little bit of some, you know, some details about you before we started but what you know, give us a little bit of background about yourself and where you're currently
Rebecca Hession 1:12
at. Yeah, so I spent a ton of years in corporate America and leadership positions. Most recently, I spent many years with the Franklin Covey organization, which is most known for the Seven Habits of Highly Effective People. Dr. Stephen R. Covey. But also the planner business was a big part of their legacy in history, not not currently, and did a lot of work for them. Sales as well as consulting, speaking, a lot of my client work was in the best selling book the four Disciplines of Execution. So it's a big leap from the shooter girl at MTV to sharing the stage with Dr. Stephen R. Covey, but somehow me in the good Lord above made that work.
Josh Tapp 2:01
So currently, you've you've kind of stepped out and done your own thing.
Rebecca Hession 2:04
Yeah. So about, gosh, it's four years ago. Now I, you know, anytime your career is going really well, and you're making good money and making a difference, you should quit that and go start your own business. Yeah, makes perfect sense. Which is why I didn't tell my mother for a little bit. Um, I just had, I've always known that I was going to do my own thing. Wasn't sure when I wasn't sure what, quite frankly, but I reached, you know, that midlife I was getting ready to turn 50. And I thought, you've got a lot of dreams and goals and ideas written in all these journals and up on vision boards and dream boards, and you only have a finite number of years left to do those, so you should probably get on it. And so I launched out on my own and really just spent the first probably year 18 months doing anything that people asked for For based on my background, trying to figure out what my specific thing was, you know how it is in the early days somebody says, Hey, do you and whatever they say you say, absolutely. How can you figure out how am I going to do that? And what am I going to charge for it? Right? I did a lot of you know, coaching, keynote speaking, facilitation just winging it really for the first 18 months to be honest.
Josh Tapp 3:25
Yeah, well actually brings up an interesting question for me. I just read an article the other day and somebody was talking about is on LinkedIn, one of the big publishers on there, was talking about don't fake it. Like too many people are lying about the skills that they have. So So what would you say is kind of the difference between like what you're saying, going out and discovering it and just lying and saying you're good at I mean, what,
Rebecca Hession 3:47
because I had 30 years of experience doing it for somebody else. See, right. Yeah, I mean, bottom line. Now, I can say that to you right now confidently, like yeah, duh. Right. But But the first year It's this weird dynamic, you're doing, in essence, the same work that you've always done. Because somebody is paying you directly, and you don't have a brand to fall back on or anything else to fall back on. It's this weird shake to your confidence. Yeah, I was lucky to have people around me to help remind me of that when I get a little funky about stuff. They say, you know, you sold $30 million worth of stuff for somebody else fairly recently. And I was like, Oh, yeah, that was me. I'm good at this, aren't I? And they're like, yeah, you.
Josh Tapp 4:38
So would you recommend that to somebody who say they're, they're just kind of starting off on their entrepreneurial journey, you know, should they be accruing that experience beforehand or how do you, you know, differentiate between just faking it or, you know, being a step ahead?
Rebecca Hession 4:53
You know, I think everybody is wired with unique gifts and talents, and sometimes we use those unique gifts and talents. in ways that we don't get paid for, but it doesn't mean we're not good at them. Right? Yeah. And so if you've taken something that you're interested in and you've just researched more than anybody else, and you haven't necessarily been paid for it yet, that doesn't mean that you're not willing your way to being an expert in and I'll give you an example. Okay. My ex husband, his had been in a variety of careers, technology sales, you know, corporate kind of stuff. And he had a passion for wanting to build lakes and ponds. And we bought this property. And he built a lake. He studied topography maps and studied and studied and studied and studied and, and did it and it was beautiful. And then he had been studying, stocking and taking care of, you know, the algae for our pond and our lake. And he was giving tons of free advice on all of these online platforms and then the, you know, industry change that he was being paid in. And he was looking for another job. And I finally said to him one day, I'm like, you know, people pay you to build lakes and ponds and stock them and treat their ponds. And he was like, well, I, I don't you know, I don't have a degree in it. I don't have this. I don't have you have more hours studying it, then than most people that are doing it for a business right now. And you have done it for us here, right here. Yeah, he and he went and created this business, and he's killing it. Which is super exciting. But that's an example if he knew more about it than most, and then it was time to get paid for it.
Josh Tapp 6:42
Yeah. Well, I love you know, that story, especially just because of the I mean, for him. He's like, Oh, it's just a hobby, right. And I feel for a lot of us. I mean, it doesn't mean your business always needs to be built off of a hobby, but like you're saying, sometimes we have these skills that we don't know we have and we're not willing to step out and do it. As a business because oh, I'm not getting paid for it, I couldn't get paid for it. But most of those skills which you can teach other people, yeah, we're willing to pay for it.
Unknown Speaker 7:08
Absolutely. I love that.
Josh Tapp 7:11
Well, that was that was kind of a tangent but I think you're uniquely qualified and so that's
Rebecca Hession 7:16
it's pond life consulting if anybody needs a fountain or any help
Josh Tapp 7:21
like this, Okay, there we go. I'll put that in the show notes. Awesome. Because I actually probably will reach out to him cuz I want to pond someday. So
Rebecca Hession 7:28
actually, I think he's like the number five fountain dealer in the country now like, oh, wow, like a significant Yeah, it's a great story.
Josh Tapp 7:38
I love that. Yeah. Reach out to him. I'll tell my wife. Awesome. It's palm life consulting calm. Yeah, there we go. Done deal that will be in the show notes if you
Rebecca Hession 7:48
shout out to the men. So here there. Yeah.
Josh Tapp 7:52
I love it. Well, now let's talk a bit more about what you are doing. Yeah, we know your ex husband did so what are you doing?
Rebecca Hession 8:00
After I spent about, like I said a little over a year, maybe two, I don't even know. I'm just doing all the things that I had been doing keynote speaking coaching and consulting for small business. One of the things that was really interesting that bubbled up is when I gave my notice to Franklin Covey where I'd worked with previously, I gave a six month notice that a lot of times of repair, but I had this realization. Okay, so now I'm an entrepreneur, which is alone, right? And I'm leaving most of the relationships that I had had for 16 years that have become my friends all over the world. Because the work is what tied us together, right? All the conference calls, all the conferences, all the client work. And it was a bit of a freakout, because I thought, not only am I leaving my job that I love, but I'm not going to be able to stay connected with these people, right? Because they're going to be too busy. We're going to be in different worlds. And it was like, Oh my gosh, not only do I have to build a business Gotta go find friends, right? Literally. And so I did. I got really intentional and I thought, you know what I have never felt like I had like my people in my local neighborhood because I traveled so much. I thought I'm gonna find my people. And I put this group together, it ended up being six women and myself. And I flippantly called us the badass women's council because we were all entrepreneurs, and I'd use the word badass before Jen made it a book. Yeah. And I'm a little cranky that she got there first, but that's for another day. And I put us all together and, and it was so interesting. I said, hey, let's just meet once a month, support each other's businesses see what we can learn from each other. Right. And within the first meeting, everybody said they didn't know how much they needed that until we had it. And now we've been together for over two years, and we've become significant parts of each other's lives. But what it also showed me Was that people started asking how to get in. People would say I see you guys meeting here once a month, how do you get into the badass women's Council and I thought, Oh my gosh, this is a need that Pete, that's especially women really have. And so I started studying it a little bit. And I uncovered this fact that isolation and loneliness is actually number three underneath obesity and smoking, for health concerns. And you you hear that and you're like, Oh, my gosh, and then you realize, yeah, I totally get that. Right. And so this idea of working with high achieving career women around isolation and loneliness became a key part of my keynote speeches, a key part of my coaching and my business. So So that was my first kind of narrow the focus a little bit. And then I stumbled upon the report that the World Health Organization put out that burnout is now at epidemic. proportions, and could be labeled as a disease by 2024. I think they said, wow. Yeah. And so I laid out all of the data in that report of what the symptoms are what was causing it all the all the things and, and really started to cater my business to high achieving career women that are facing burnout and really need to build community. And that coupled with my business consulting experience has really become my niche market. So I finally found it, as you know, as a marketer makes life a whole lot easier. Yeah, absolutely. So I'm super excited about where things are now.
Josh Tapp 11:42
I love that. Well, now you're out of the trial and error stage, you just can really hone in on your craft and say, Okay, how can I provide the best experience for these people? Yeah, now, as we're talking before, women are kind of your primary focus, but you work with with people, men and women, right?
Rebecca Hession 11:58
I do especially in keynotes. conferences and things like that when I get hired for a keynote speech, it's typically men and women but I do a lot of women's conferences. A lot of my executive coaching clients are women. It's a sweet spot for me for sure.
Josh Tapp 12:11
Yeah, I love that. Well, I have to let everybody know the reason why contact her back in the first place was because her her tagline so it's banned burnout, build community and boost business.
Rebecca Hession 12:23
That's awesome. I didn't realize that's what what drew me in.
Josh Tapp 12:26
Yeah, I was like, hey, you've got like, banned burnout. Yeah, I've had that. I need help with that. So I was I was just wondering if you would delve in a little bit into especially the band burnout piece of that. And so all of us can I feel like that's like you're saying an epidemic right now. Especially in entrepreneurial ism, it's so easy to get burned out, especially if the financial result isn't coming in. So, so explain that a little bit.
Rebecca Hession 12:53
So the this characteristics of burnout according to the report are that your energy is in decline. You are having a cynicism associated with your work, and that your professional efficacy is starting to decline as well. And I think as entrepreneurs, the thing that is critical for us is knowing knowing the limits and the guardrails of our work, I mean, I, my process is I teach people that there are three aspects to thriving in life and business, story, money and rhythm. And so your story as an entrepreneur, and even as anyone with with high achieving career goals, our careers are really important to us. In fact, if most of us if we were to win a ton of money, we still would do some sort of career endeavor because just such a part of who we are, right? But we have to be really careful That we don't make this our entire lives, right? And it's so easy to do when you love what you do. But then your story starts to get really boring and narrow, right? And we think it's like the coolest thing ever, because we're building this thing and we're building it to make money and we're also building it to properly serve a particular audience or, or solve a problem. But if you're not careful, you can shrink your world by thinking you're growing your business.
Josh Tapp 14:32
Yeah, that's, that's really good line. I have to use that
Rebecca Hession 14:36
as a good line I might use
Josh Tapp 14:40
I just have to quote you twice. That's mine. Right?
Unknown Speaker 14:42
That's right.
Josh Tapp 14:44
So now I really like that. I mean, so when you're working with with clients, so you're helping people in overcoming this burnout, what do you typically see for them is kind of their, you know, their primary factors is it just because they're they're spending too much time by themselves? as well or is it
Rebecca Hession 15:01
that can be a part of it. So another two parts of what we talked about a reflection and connection. So reflection is really important to know your unique gifts and talents know why you do what you do really have your purpose nailed. But connection is really key in two ways. One, are you connecting with the customers that you serve? are you solving problems for them? Are you really engaging with them? It can't just be for the money as we know. But connection is also about do you have those people in your life that you can really be yourself that understand when things are not going well and can be a good support, but also can celebrate with you when things are going really well? Because it's so much more fun to celebrate with someone. And you know, as an entrepreneur, sometimes you have those big wins and then you look around and you know the dog and you know the FedEx guy are the only people you've seen all day. Who do I have to celebrate with? So you've got to have those people that you can say hey, meet me for coffee. I Just had a big win. Yeah. And just going out and doing things for fun that gives your brain new and unique perspective on the business. When you get back to it, it's really important.
Josh Tapp 16:10
I love that. So is that bad to have that be somebody you work with?
Rebecca Hession 16:14
That's a poor person. I don't think it's good or bad. I think you better like the people that you work with, right? Plus, I think you also work with your wife. So you want to make sure you that that's a that's a good thing.
But I also like to connect with people who do things very differently than I do in terms of work and even perspectives. Because that's how I get my perspective broadened, is when I meet with people that do things that are not at all like my day to day work,
Josh Tapp 16:45
right? I love that. Well, and that's really your next step, right? building the community. So So where do we where do you send people to build that community? I mean, is it something they build themselves or is it like they can join the community or what?
Rebecca Hession 16:57
So I have one they can join. If you You are a high achieving woman. It's called the badass women's council community. And it really is an online community that the algorithms are set to connect people based on their interest and their geography. So once you log in and you start to participate and comment on certain topics that I have listed, which are those three, banned burnout, build community and boost business, it'll show you who's in your local area that are interested in the same things and that and then you can reach out and say, Hey, want to grab some coffee, I met you on this platform, blah, blah, blah. So that's one way and but one of the things that's really interesting when I work with clients is I have them list out you know, who, who's, who are your people? I just start with that really broad question Who are your people? And and then we start to look at, who do they have that can really speak truth into their lives, who do they have that are really supportive and amazing Making sure they're being intentional about building community because that's the key. Just be intentional about it.
Unknown Speaker 18:07
Josh Tapp 18:08
Hey, I you didn't throw in the disclaimer. So I have to say Rebecca statue is doing this while she's sick. So we have tired of recovering.
Rebecca Hession 18:16
I don't have one of those buttons like they do on TV or the COFF button or whatever.
Unknown Speaker 18:21
Turn the mic on. Yeah. All right. I love that.
Rebecca Hession 18:27
So again, it's just about being intentional. I think a lot of times we just end up with the people in our lives kind of happenstance. Right? So you've got your work friends, you've got your kids sports friends, you might have your high school friends, your college friends. But it's important that every once in a while you just kind of take that inventory to say Hold on. Do I have the right people in my life for this season? Because we grow and evolve and change and it's important that we have the right kind of community for The season of life that we're in.
Josh Tapp 19:01
Yeah. Well, I feel like the busier you get, the harder it is to, you know, give yourself time for everybody, even though you're like, I love these people, I want to be around them. But like, I can't always be around everybody all the time. So you have to kind of pick and choose who to be around. Right? I love that. Especially because you're saying there's during the season too, because it doesn't mean you have to put them off and say, I'm never going to be around these people again. But it allows you to say okay, well for now, if I'm trying to grow my business, I need to be around more business owners or you know, I try to prove my spiritual if need be around more people, you know, who believe in God or whatever
Rebecca Hession 19:34
right now? Absolutely. And who was it Jeff Rohn said, You're the five G's every time you spend the most time with. There's some real truth to that. There's actually some studies that just came out one of my friends was sharing with me and I won't be able to quote where it came from. But, you know, on the downside it was it was saying things like if you spend time with people that are overweight, your mind More likely like, like an 80% chance that you'll become overweight too. And if he's like, they had some of these Dude, you're like, wow, that's putting some real stake in that community building game. Right? It's interesting that you do you start to look and talk and act like the people that you hang out with?
Josh Tapp 20:17
Yeah. Well, and it's, it's kind of scary. Sometimes I don't really recommend for most people that they look into that because you'll start saying, I can't be around anybody,
Rebecca Hession 20:25
because paranoia starts to set in.
I think another aspect of that is to know when people need to when you need to let go of people. Yeah. You know, that that was a part of my journey when I started my business, and it was painful. But there are some people that aren't going to support your next level. And if that's the case, then you got to get really serious with yourself about what that means. And sometimes that's a part of it.
Josh Tapp 20:56
Yeah, you almost need like a counselor for that to be able to decide How and when should I be avoiding these people and are moving to the next level?
Rebecca Hession 21:04
Yeah, I'm a huge fan of therapy.
Josh Tapp 21:06
There we go. We'll throw in something in the show notes fitness getting.
Rebecca Hession 21:10
Well, you know what one of my first podcasts guest on my podcast? Yeah. Was my previous therapist. Oh, really? I just brought her on. And she talked about the voices in our heads. And I now refer to it as a little bit that lives in our head. That we're not enough, right? Yeah. And especially as an entrepreneur, she gets super loud. She's lucky. And my motto for my clients is just put her in the passenger seat with a seat belt and a snack and just let her know you're driving because right, you just got to do that. Right. But the way that all played out is I had a therapist on my podcast. She's still she's still the top
viewed show. Really? Yeah, this is this was over a year ago. Yeah.
Josh Tapp 21:53
Why don't even record more.
Unknown Speaker 21:55
Seriously, I call
Josh Tapp 21:56
her after we're done. Okay, good work. Well, I think it's because the need is so high. I'd be curious to see what she what she has to say. I'm gonna look that episode up.
Rebecca Hession 22:08
It's called the voices in our head, voices in her head on badass women's council podcast, please do. Go Listen,
Josh Tapp 22:15
you're gonna have like 50 links in this, but that's okay. Awesome. Yeah, you've left us with a lot to think about. Well, so I mean, we're coming to the end of our time here. But for you, you've talked about you've built these communities, but you actually just started a new community. So tell us a little bit about that. That
Rebecca Hession 22:34
new? Yeah, well, and that's the one I was just talking about the badass women's Council, a community and I built that because I do want high achieving women to be more courageous in reaching out to connect with people that support them in life in business. And here's what I know about career women. we're so busy, especially if we're a mom and we're taking care of everything else. That we're not going to go to a networking event and we're not going to go and do any of those things unless we know it's going to have significant value, we're just not going to risk it because we've all been to some crappy networking things. And so we're like, I don't we say to ourselves, I don't have time for that. The biggest one is when I get caught up, I'll do something like that we just never gonna happen. And so so the online community was a chance for people to kind of put their toe in the water and say, who are these people in here? Are they my people? are they worth getting together and spending any of my real life in person time with them? And so then once you get into the community, I'll start hosting events in areas where we have a high concentration of users and give them a chance to meet in real life but I just thought it would be a great for them to at least kind of nose around in there and see who's in there and if they're worth their time,
Josh Tapp 23:53
yeah. And so the URL for that's badass women's council dot community, right? Yep. Okay. Say we will say The mall there because that's what I one of the things I have to praise you on at that I think I might have to change my trajectory here with our group. I really like that you've decided to pull instead of having a Facebook group, you've built your own community. The reason why is that the problem I'm seeing online right now with a lot of people in their communities is there so much noise, that while they're even in your community, they're going to have ads popping up, they're going to have their notifications are going to draw them away. And so a lot of people aren't really getting that full engagement. So I really like that you're building that off platform, they may have to copy you on that. So
Rebecca Hession 24:34
I highly encourage it look into it's called the mighty networks. And I was really intentional before I launched this. At first I was going to build my own and the cost of that was just ridiculous and so much risk involved. And then lo and behold, I found this
from another podcast, of course that's where we get all of our great ideas. That's why every podcasters
Josh Tapp 24:55
you guys, the best ideas
Rebecca Hession 24:58
and it's it's built for me The mining networks is literally built to build community, which is
Josh Tapp 25:05
awesome. Yeah, yeah, I'm looking at the mighty networks.
Rebecca Hession 25:09
Tell them that, you know, maybe I'll
Josh Tapp 25:10
get a discount. Hey, there we go shoot me a code. I love it. Rebecca. Well, before we sign off what what is your last parting piece of guidance? And how can people connect with you?
Rebecca Hession 25:19
parting piece of guidance, know why you're doing what you're doing. And not just the big stuff. But in the day to day work. You know, it's easy to just get habitual, and get strangely loyal to things that have little to no value. And to really take a minute each week as you're looking at your plan for the week and ask yourself why am I doing this does where does it add value? I think that's my, my big takeaway. And you can find me on LinkedIn is a great place to connect with me because that's often where I put all the things. It's Rebecca Fleetwood Hessian, but also the badass women's council community. I We'd love it for the women that are listening to your podcast to come in and check out what's happening there. Absolutely.
Josh Tapp 26:08
Well, we will send them there. And thank you for coming on. You bet. Thanks, Josh, do you have a question specific to your industry that you want answered by a top professional? If so, hop on over to the lucky Titan Facebook page. On this page, we're going to help you answer those questions and get you connected with the top individual who can answer your question. So with that, hop on over to the lucky Titan Facebook page
Transcribed by https://otter.ai

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