060- How Should You Fund Your Business With Stacy Havener

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Josh Tapp 0:00
What's up everybody? Josh Tapp here again and welcome back to the lucky Titan podcast. So today I have a very special treat for you we have Stacey haven are on the mic today with us. Stacey started Haven, our Capital Partners, which has raised over $1 billion with a B for mutual fund owners. Stacy has a very interesting take on how to leverage capital in your business to be able to scale and grow. But Stacy's here today to share with us how we should fund our specific type of business. So Stacy, I'm so excited for this. Let's hop right in. All right, Stacy. So tell us one thing about yourself that most people don't know.
Stacy Havener 0:38
Alright, Josh, thank you so much for having me. This is awesome. So one thing most people don't know, I would say for me, all roads lead back to soccer.
Doesn't everybody say that when they come on your podcast?
Josh Tapp 0:55
Yeah, I've had some weird things said there. I'll tell you what
Stacy Havener 0:59
it is I would say, so for me, there's two big things that soccer did for me. You know, the first is, you know, school is great, and you learn a ton, and it's awesome. But especially as a girl playing a sport like soccer, and for me, playing a sport like soccer, mostly with boys was a life changing experience. And so I spent, you know, I started I wasn't like, now kids start playing soccer like three, that wasn't my, my story. I started I was nine. And there just weren't a lot of girls playing soccer at that time. So everywhere I went, you know, I kind of look around and like
I get a soccer camp. I'm like, I'm literally the only girl camp.
And it was kind of terrifying. I mean, when you're, you know, sort of young like that. It was a lot But now jump stop here I am working in the investment world. And I'm often the only female at the table. Wow. So all the things I learned, you know, playing soccer with boys, is I use it every day. Wow.
Unknown Speaker 2:19
You throw elbows in business. That's right.
Stacy Havener 2:23
So that's one thing but then soccer came back around a second time, which is so when I entered high school, I switched high schools midway moved to Connecticut and my soccer coach. Awesome, awesome soccer coach. I don't know I think we were playing sports in high school. You think that your coach that's like what they are like they don't have any other job. Like I'm not I didn't realize that this person had another job. I thought it was just my soccer coach. It turns out that he was an investment manager. He ran a billion dollar small cap equity portfolio during the day and then the afternoons would come coach soccer We stayed in touch, I paid my way through school. So I went to a local state school in Connecticut. And we stayed in very close contact. And when I was getting ready to graduate, I shared with him that I wanted to go to grad school, and I was going to have to pay my way through that. And he said, Oh, well, why don't you take a couple years and come work for me? And you can save money, and then can go back to grad school? And I said, Well, that sounds awesome. Except I know nothing about investing, or finance. Like I'm a literature major. I write poems like this. Are you sure? And he said, I'll teach you. And so I said, Okay, let's do this. And I never left. I fell in love with it. I had no clue what I was doing. And I think that actually was an advantage for me because I came in there like I tell stories. I like numbers. But I think I can make something happen with those two things together, and it could be really powerful. And as it turns out, it was So yeah, so for me the thing most people don't know is that soccer all of our roads first Stacy,
Josh Tapp 4:06
right back to the soccer field. That's so awesome when I was gonna ask you how your story progressed, but that was so cool to know that it started clear from when you were nine, he was your coach and your nine.
Stacy Havener 4:17
No, so I had a different coach, I lived in a different state when I was nine. So that particular experience happened in Connecticut when I was in high school. But you know, it's, it's so true, right? Like you don't you know, hindsight is 2020 when I was playing soccer when I was nine, and I was only real boys, I just, I mean, you don't think like this is gonna, you know, shape me as a human. You're just like, I just don't want to like kick some butt on this field. And those guys, those boys are bigger and tougher than me. So I'm gonna figure it out. And of course, only with hindsight, do you realize the lessons that you learn through something like that?
Josh Tapp 4:53
Right? One and so cool to see that that, like you said, really all roads pointing back there because you were able to leverage that into a position later. Yeah.
Stacy Havener 5:01
Unbelievable.
Josh Tapp 5:03
Or whoever Do you as a player into into them? Yeah,
Stacy Havener 5:05
I think mostly like, you know, it just it just happened. And that's why as we were saying before the start of the interview that I love the name of your podcast, because, you know, they're so much luck involved in in success and anybody who tells you different is mine.
Josh Tapp 5:25
Yeah, I completely agree. And what's really funny and I love that you mentioned that about the podcast and even in your situation though, a lady we had on before and it was Elaine Celts she actually explained in such an articulate way I really liked it, but it's luck isn't something and this is kind of my belief. I don't believe luck just happens to you. I think it's, you know, being an environment where you can have the luck and she says, you know, you you can go kick down doors, but you just have to make sure you're in a hallway with a lot of doors. And that's exactly where you were at, you know, you're like, Hey, I have this this incredible door that I could open you didn't even know is it going to be any credit But it led into this huge career where now you're you own your own capital company and everything. Yes. A little bit about that. I mean, sure what you're doing right now.
Stacy Havener 6:09
Sure. So it is such a great comment. I do think in some ways you make your own locker, you have to be brave enough to take it when it presents itself. So I love that comment that she shared with you. Yeah, so, you know, I, like I said, I kind of came into the investment world with, you know, no idea what I was doing. And I do think it was an advantage because they sort of made it up as I went along. And it ended up being such a huge differentiator for me. So when I went to work for my high school soccer coach, he had this he had this billion dollar asset management firm, and he wanted to launch a new fund. And so he was starting from scratch. He's like, I want to do this mutual fund. I have no idea. He just kept giving me projects to research to actually build up this business. And so we launched it He seeded it with a million dollars. And in a couple years we had 500 million, which is a great raise. So for context, like a good raise for a brand new fund, if you did 25 million in a year, that's really good. And after two, we were at 500. So, so I stayed there for a while and then decided I want to move on, I found another mentor, not soccer. Who, who had a business that was basically just that what I described his business was what would happen if you if you sort of set up a firm that found really cool funds that were small, and you help them grow. And you did it not just for one company captive for one company, but you did it for a bunch of different clients who were specialists in different areas. And that to me, sounds so much fun. It was a HUD. My first job was a husband and wife team. My second job was Husband and wife team, I was the first employee there. We built it up to I think, 10 people. And we raised billions of dollars for clients. He retired, my mentor retired, and I started my own firm. That was in 2007. And the firm I have now which is havior capital, we started in 2010. So we're coming up on a 10 year anniversary. And it's awesome. There's 16 of us. You know, we were chatting earlier, I sort of consider ourselves a sales and marketing agency that represents fund companies. And and we're sort of specialists in a really niche II part of the investment market. And now that's like the new thing, right? niche cheese is cool. Yeah. It wasn't cool. And we were doing it and and I'm grateful that it became cool. Like, it's like, oh, no, it's cool. Okay, great. But it's been awesome. You know, we've raised billions of dollars as well for our client. And, and there's nothing like and the numbers so big. So let's like, who cares about the number? But there's nothing like the first dollar, right? And in this business, it's the first million dollars, but who cares whatever your business is those first clients that you get the high fives and the hugs and the hard work that go into that, that experience of starting something from scratch was super addictive for me.
Josh Tapp 9:30
Yeah, and I could see that especially, you know, being in a marketing situation not not that Yeah, you're saying you're talking millions but I think for any business owner, it's that first dollar, especially with clients saying, we did that. Yeah.
Stacy Havener 9:44
And you're like somebody somebody who's not me thinks that this is cool, too. Yeah, right. Like, I have at least one person in my tribe with me like I thought this was a cool idea. And now someone else's like are you kidding? This is like the best day ever.
Josh Tapp 9:59
Yeah. That's awesome. Well, and I have a lot of questions for you. Of course, we don't like the whole the whole day to talk about this. But, you know, one of the big things that I think most of us want to know is a company like yours. You came in into the financial services industry, which we all know that's a pretty cutthroat industry. I mean, yeah, that's me in general, how are you able to build up such a large portfolio of investors, to where you can actually get them to give you billions of dollars to put into these companies?
Stacy Havener 10:26
I love that question. And no one's ever asked me that before. Everyone always wants to focus on how do you help the fund companies. But to your point, you can't help them unless you have the investors and you know, I love Seth Godin, love God and so, his there's an old old podcast, I think it's called the startup school. Yeah, I'm obsessed with that. And the whole concept he has about tribe and 1000 true fans, like I should have like On my T shirt, because that's basically it. So it takes a while for that to like, click. But, you know, as we would have a client, a fund that we were representing and investor would sort of find with that client, then you know, we'd have another fund, and I'd call that investor back and say, like, what do you think about this one? And very often, they'd be like, I like that, too. And so I started to realize that there was something bigger going on it, it wasn't just like, Oh, you know, it wasn't luck, right? It wasn't just lucky. There was some pattern happening. And for us, what we realized is our tribe or thousand true fans, were early adopters. Because again, we had these new funds that were being launched by these storied asset managers, these very talented asset managers. And the investors we had love that story. They were like, oh my So you're saying like this has been going for a really long time, and now they've got this new vehicle. Awesome. Like, I love this. And so, one by one, as we found more early adopters, what we realized was, we just need to now find more funds that match that. Yeah, we don't necessarily need to find more tribe members, though if there are more, that's great. But we, that whole concept of your of your true fans, that's everything. And thousands of pretty big number, you probably don't need that many to be really successful. I mean, for us again, I know there's a lot of zeros here. But if if, if 100 true, fans consistently gave $1 million allocation to a fund we'd represent we'd break 100 million dollars, right. So, you know, I think people get caught up in when they're thinking about their target market that they're like it's it's got to be huge. And then if I can convert so small groups percentage of that I'll have a really viable business. And I would say, maybe flip that on its head. Maybe it should be small. Yeah. And if you really understand who they are, you just keep bringing more and more cool stuff to them.
That's magic. Yes. Business as true business for a long time. Yeah.
Josh Tapp 13:20
Well, I have to highlight what you're saying there. Because what you just described is the perfect way to do business. Because we teach this all the time. If you're building out an audience, that should be your primary thing, not building a business. It shouldn't be, oh, I'm building a product, I'm building a service. You create an audience of people, and then what you're doing is you're matching them with what they want. And then you hate in the middle of it. And that's exactly what you know, like what we talked about all the time with business, if you can create an audience, like you're saying even less than 1000 people, yes. I mean, if they're all paying you $1,000 you just made $100,000 you know if you had 100 people.
Stacy Havener 13:55
Exactly. I love that, and I do I think I think especially you know, when you're Two things like when you're building a business just starting out, you're like, Oh my god, I feel like I need, you know, like an RSI, it's like anybody with money is my target audience. What do you know? That's not true. Right, right. And then when you're trying to scale, you kind of do it to yourself again, because you're like, Oh, I'm scaling and scaling. Now, let me think about that scale. Yep, need more people need more people? That's what I need. And what happens if you stopped that rat race? Right? And you just said, I don't need more investors or more tribe members, whatever it is, what I need is more things to sell to the people who already love what I do and what I stand for. And if I can just do more for them.
How amazing would that be?
Josh Tapp 14:46
Right? Can you solve their next problem?
Stacy Havener 14:48
Yeah. What else are they talking to? About? Exactly? Can you help them with that other thing? To say, yeah,
Josh Tapp 14:55
that's incredible. Well, what's so crazy to me and this is what you're blowing my mind right now. Is that you're able to do this and such. I mean, like you said, it's a very niche market. But there's just, if you understand the whole VC world, you know, an investment world, there's usually massive companies that do this. And they have names they sent out to this, but you've essentially created a third party company to broker these deals, and you create a tribe of I, my guess is, you know, hundred millionaires. Yeah. investors who are wanting to drop a million here, they're just to try out an investment.
Stacy Havener 15:29
It's just, yeah, it is. It's and, you know, I think it's a great comment. And it again, it sort of gets skewed when you talk those numbers and I, it doesn't, the numbers are sort of irrelevant, because it's just about finding your tribe. And the thing is, I know that people can't see us but like, this is me. I'm on a leather jacket and a black hoodie underneath it. You know, that's not what you typically would find in the investment world. Plus, I'm a chick. So you don't think Find a lot of them either. And, you know, for a long time I tried to blend in. And I was still successful. You know, I still have worked really hard and it's still it's still worked. But the really breakout success and the real true fan kind of development happened when I stopped trying to look like everybody else and not just look but like, sound talk be what I thought everybody expected me to be and started being myself. And, and that is also universally universally applicable. That's, you know, if you trying to blend in, how are your fans going to find you?
Josh Tapp 16:43
Right? That is that's beautiful. I love that because I wear t shirts. I hate shirt and ties. That's why I said but you're in it, you're in a world where that's just kind of expected, you know, 100% they're like if you're not wearing a pantsuit you as a As a woman, you're not going to compete. Now you
Stacy Havener 17:02
this is probably totally like off topic because we're in fashion lane. But listen, my I had a woman who was a mentor to me when I got in this business and she said, okay, you're young. I'm gonna give you some invest. Put your hair in a ponytail, low ponytail. Don't wear a lot of makeup. Go to Brooks Brothers buy pants to try not to look cute, and just really focused on like, your smarts. And if so, I mean, I'm like, okay, I mean, I don't know, I just got here like, that's, that's the thing. Got it. I'll do it. And I did that. I hated it. I felt like I was putting on a costume, but I was like, Alright, I guess this is just like how it goes. And so you're right. I mean, 100% You're right. And I think there probably is some sort of time and experience that you need behind you. You know, when you're younger it is it is more challenging. But But by and large the idea of being yourself and and being honest deck and not being afraid, you know, to say something that the guy next to you didn't just say the same thing, right? And that's what happens. It just becomes a sea of sameness. And everybody looks like everybody else. No one's cool. No one's different. And so it's just, it's like, that sucks. That's so boring.
Josh Tapp 18:19
Yeah. Well, I think it's so cool that you've been able to differentiate yourself that way. And I think that stems from your, your creativity and being able to say, Hey, we're a marketing company. And I think as a marketer, you start to see that as if I want my company to stand out, I have to stand out as somebody who's not, you know, I'm just not messing with the crowd.
Stacy Havener 18:40
Exactly. Because if you're marketing something in it, what are you actually marketing? Right? What story Am I going to tell if the story sounds like everybody else's? Yeah, I love it. Who cares? Right? So if you just keep asking yourself like, Okay, I have this service or this product or this thing and This is my audience and I want to tell them about it. And I start talking and they're like yawning because they've heard it 1000 times. What Why should they care? Right? It's different.
Josh Tapp 19:12
Yeah. Yeah, I definitely agree. We get we can beat that point today. I completely agree with you. Just over here sitting like Amen. Amen. I agree. That's so fun. Well, you know, with your, your experience, and this is kind of changing the direction of the conversation a bit, but most of the people listening, I guarantee you, they're having the same thought because you've raised so much money for other companies. A lot of companies run into this, you know, the financial barrier when they're starting out or like we talked about, they hit that million dollar mark, like, should I do a round of fundraising so I can scale? Yeah. How would you recommend for you know, the infopreneur the person who's built an information product or something, how would you recommend them raising capital?
Stacy Havener 20:00
Question. So I mean, I can tell you I bootstrapped our business, even though I'm in the investment world. And I think it changes the dynamic so much if you accept outside capital, and I think Seth Godin, I think it's him, he has like a whole section of that startup school podcast. It's like his old one, where he talks about, have your customers finance your business? Yeah. Right. And I would highly recommend that, perhaps are certain businesses where, you know, there's heavy capital expenditures that are, you know, very large, you actually can't do it. And then I guess you got to, you got to figure that out. But if you give someone you know, you got to just think about the trade. Right? If you're saying I need capital, and someone's willing to give it to you, what did you just actually trade away? Right, because they want something and now you've got to manage to that thing, whatever it is, they want to have control over. Which controller they have, they want to get paid back how much and when, like, now you've got this other master that you're sort of dealing with. And that can be tough. So my recommendation would be have your customers finance your business, have your clients finance your business again, and that goes back to your comment about, you know, you're not building a product or service, you're, you're serving an audience. And so I would do that, figure out a way, figure out what the audience needs, figure out how you can help and charge something for it. And, and, you know, if you've read the go giver, which is like required reading, if you've joined havior Capital Partners, it's like the first book, you get handed when you walk in the door. It's like you want to make more money, find a way to serve more people. You want to, you want to make more money quickly. Find a way to serve more people faster.
Josh Tapp 21:52
That's awesome. That's the go giver, right? You said,
Stacy Havener 21:54
yeah, go gamer.
Josh Tapp 21:55
Great book. I've heard this one about five times. And I think that's about time though. I pick it up so I'm gonna Oh my god.
Stacy Havener 22:02
Yes. I can read it in like two hours and it will change your life. Awesome.
Unknown Speaker 22:07
Well, I'm gonna go read that one. I'll go get that today.
Unknown Speaker 22:11
Yeah, I'll set you up send you a picture like I go
Josh Tapp 22:15
That's awesome. Well Stacey, thank you so much for coming and sharing all of this with our audience. I think people are really going to enjoy this episode because of just the value you bring your authenticity. So thank you so much for that. So first off having me Yeah, no problem. Well, how can people connect with you? How can our audience skin Okay,
Stacy Havener 22:32
so I knew you're gonna ask me this. So let's just say my social media game is wack. I am not a social media like it's not my value. I mean, Josh can attest I walk around with like a stack of papers from so right so if you're a fund company, you can connect with us Our website is haven or capital calm and maybe Josh can put that
Josh Tapp 22:55
in the show. I will add links all this
Stacy Havener 22:57
Okay, awesome. And if you are an entrepreneur And just want to learn more about you know, taking these successful sales strategies that work on Wall Street and bring it sort of, into quote mainstream into your entrepreneurial world. You can connect with me at Stacey havior. calm. Awesome.
Josh Tapp 23:15
I will add links to that in the show notes. And that's Stacey without any sta see why I made that mistake. Daisy haven there?
Stacy Havener 23:25
Yes, yes.
Josh Tapp 23:26
So we will add links to all of those and before we sign off, so Stacy, what's your last parting piece of guidance to our audience?
Stacy Havener 23:33
Oh, good. I'm not ready for this. Okay, so my last parting piece of guidance would be what we talked about probably ad nauseum. And maybe you're like God, don't say it again. would be seriously to stop trying to be what you think people want you to be. I know it's so hard, but like if you're blurring your edges, just realize that at the same time You're doing that you are you are actually preventing yourself from connecting with your fans. In order to attract you have to be willing to repel. You have to say people like us do things like this. And if you're with me then stand up. And if you're not, you have to be okay. There has to be okay.
Josh Tapp 24:20
I love that. I have to go back and listen to that. I'd like five things I'd write down from there.
Unknown Speaker 24:25
Yes,
Josh Tapp 24:26
yes. Well, Stacey, thank you so much for coming on the show today. I
Stacy Havener 24:30
really appreciate it. Thanks, Jeff. The number
Josh Tapp 24:33
one needle mover in my business is joint venture partnerships. Growing a following can be time consuming and frustrating. For that reason we created the tribe of Titans the world's first joint venture matching platform. Using this free platform you can find guests for a podcast YouTube channel or Facebook group where you can promote your brand product or service in one simple place. You can create your free accounts at tribe dot two lucky titan.com once again, that's tribe dot the lucky titan.com Calm
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